{"product_id":"sony-fe-90mm-f28-macro-g-oss-lens","title":"Sony FE 90mm F2.8 Macro G OSS Lens","description":"\u003cp\u003eThe first E-mount medium telephoto macro lens with built-in image stabilization delivers outstanding G Lens quality: stunning resolution at up to 1:1 magnification plus gorgeous background bokeh when required, even when shooting handheld. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances.\u003cbr\u003e\u003cbr\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible FE 90mm f\/2.8 Macro G OSS Lens for Sony's E-Mount mirrorless cameras. Optimized for macro shooting, this medium telephoto lens utilizes an aspherical element along with extra-low dispersion and super extra-low dispersion glass in order to create sharp imagery with minimal aberration. Also, it has a Nano AR Coating that suppresses reflections and allows for efficient light transmission for clear photographs.\u003cbr\u003e\u003cbr\u003eIts maximum aperture of f\/2.8 is effective when shooting in low light and allows for shallow depth-of-field focus. An internal focus system in which only the middle optical groups move when focusing provides fast autofocus action and a short minimum focus distance of 11\". Also, the lens does not extend when focusing and the front end does not rotate. The Direct Drive Super Sonic Wave AF motor employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens with accuracy and near-silence. The focus ring slides back and forth to select manual or auto focus and with a focus hold button and focus limiter switch, the lens offers precise control of where you place focus.\u003cbr\u003e\u003cbr\u003eAn optical image stabilization system uses gyro sensors to detect camera movement and quiet linear motors to shift the stabilization lens for blur control that is very helpful when shooting macro and\/or in low light. Nine circular aperture blades create a unique diaphragm design that is almost perfectly circular throughout its aperture range and thus helps to create pleasing out-of-focus highlights. Finally, a handsome and sturdy build with a dust and moisture resistant design contributes to the overall quality and durability of this fine optic.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRenowned G lens background bokeh\u003c\/strong\u003e\u003cbr\u003eBeautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly “nisen bokeh.” A nine-blade circular aperture also contributes to great looking bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage-wide clarity from macro to infinity\u003c\/strong\u003e\u003cbr\u003eMacro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise, quiet focus for stills and movies\u003c\/strong\u003e\u003cbr\u003eTwo focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSharp and clear without a tripod\u003c\/strong\u003e\u003cbr\u003eAlthough a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast auto\/manual focus switching\u003c\/strong\u003e\u003cbr\u003eIf you have to remove your eye from the viewfinder to switch between auto and manual focus you’re likely to lose the shot. With this lens the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus lock where you need it most\u003c\/strong\u003e\u003cbr\u003ePressing the focus hold button conveniently located on the lens barrel instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelect your focus range for faster AF\u003c\/strong\u003e\u003cbr\u003eThe Focus Range Limiter selector can be set for near and\/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are ∞ ~ 0.5 meters for distant focusing, 0.5 ~ 0.28 meters for close focusing, and FULL for full-range focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInner focus for better handling\u003c\/strong\u003e\u003cbr\u003eIn an inner focus design only internal lens elements move when focusing so the total length of the lens does not change. In addition to making handing easier, that means faster autofocus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGet close while keeping your distance\u003c\/strong\u003e\u003cbr\u003eThe medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreat for movies as well as stills\u003c\/strong\u003e\u003cbr\u003eLens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable and easy in any conditions\u003c\/strong\u003e\u003cbr\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47123718439140,"sku":"SONY-SEL90M28G","price":701.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/SEL90M28G-1_ff9b10c0-07e8-40b6-9706-7761a71c0609.jpg?v=1764769961","url":"https:\/\/progear-website.myshopify.com\/products\/sony-fe-90mm-f28-macro-g-oss-lens","provider":"Progear-website","version":"1.0","type":"link"}