{"product_id":"sony-alpha-a7-iv-body","title":"Sony Alpha A7 IV Body","description":"\u003cp\u003eRedefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals.\u003c\/p\u003e\n\u003cstyle\u003e\n.responsive-container {\n  position: relative;\n  width: 100%;\n  max-width: 640px;   \/* limit width *\/\n  aspect-ratio: 16 \/ 9;\n  margin: 0 auto;     \/* center on page *\/\n}\n\n.responsive-container iframe {\n  position: absolute;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"responsive-container\"\u003e\u003ciframe title=\"Introducing Alpha 7 IV | Sony | α\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\"\u003e\n  \u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBREATHTAKING IMAGE QUALITY\u003c\/strong\u003e\u003cbr\u003eThe 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all.\u003cbr\u003eInheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBEST AUTOFOCUS PERFORMANCE YET\u003c\/strong\u003e\u003cbr\u003eEquipped with the latest Real-time Tracking and Eye AF technology (human\/animal\/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUNIQUE SHOOTING EXPERIENCE\u003c\/strong\u003e\u003cbr\u003eWith a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo\/Video\/S\u0026amp;Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVIDEO CONTENT CREATION AT ITS BEST\u003c\/strong\u003e\u003cbr\u003eRecord your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE\/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYOUR CONTENT, ALWAYS CONNECTED\u003c\/strong\u003e\u003cbr\u003eThe Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE BEST SONY EXPERIENCE\u003c\/strong\u003e\u003cbr\u003eChoose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUNIQUE SHOOTING EXPERIENCE\u003c\/strong\u003e\u003cbr\u003eWith a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo\/Video\/S\u0026amp;Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47123717062884,"sku":"SONY-ILCE7M4B.CEC","price":1790.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/SONY-ILCE7M4B.CEC-1_22446b68-2a93-4997-90f9-7c9243378aaa.jpg?v=1764769891","url":"https:\/\/progear-website.myshopify.com\/products\/sony-alpha-a7-iv-body","provider":"Progear-website","version":"1.0","type":"link"}