{"product_id":"canon-rf-50mm-f14l-vcm","title":"Canon RF 50mm F1.4L VCM","description":"\u003cdiv class=\"editable\" data-ptype=\"description\"\u003eA hybrid lens made for stills and video, this 50mm prime – with a fast f\/1.4 aperture, super-sharp optics and helpful filmmaking features – makes an inspired choice for portraits, video and creative storytelling.\u003c\/div\u003e\n\n\n\n\u003cdiv class=\"editable\" data-ptype=\"description\"\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv class=\"editable\" data-ptype=\"description\"\u003e\u003ciframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FuG-I7YhLqY\" title=\"Introducing the Canon RF50mm F1.4 L VCM Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv class=\"editable\" data-ptype=\"description\"\u003e\n\u003cbr\u003e\n\n\u003cstrong\u003eThe natural hybrid\u003c\/strong\u003e\u003cbr\u003e\n\nWith its natural perspective, the RF 50mm F1.4L VCM excels in portraits and video, even in low light. Thanks to pioneering Canon technology such as an f\/1.4 aperture, Nano USM and VCM focusing for rapid and silent AF, plus advanced optics and dedicated iris control for video, this 50mm prime puts you firmly in control of your creative storytelling.\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli class=\"editable\" data-ptype=\"description\"\u003e\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eIris Ring for video\u003c\/span\u003e\u003c\/strong\u003e - For smooth manual aperture control when filming\u003c\/li\u003e\n\n\t\u003cli class=\"editable\" data-ptype=\"description\"\u003e\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eControl Ring\u003c\/span\u003e\u003c\/strong\u003e - For intuitive control over settings\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv class=\"editable\" data-ptype=\"description\"\u003e\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eA PROFESSIONAL HYBRID PRIME FOR NATURAL BRILLIANCE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nWhether it’s stills or video, this lens will perform in any situation thanks to a fast f\/1.4 aperture for great depth of field control, and a 50mm focal length for a natural perspective.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eFAST. CREATIVE. RESPONSIVE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nMove the slider from left to right and see how the RF 50mm F1.4L VCM’s fast f\/1.4 maximum aperture can transform your vision, with creative depth-of-field control.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eExceptional stills and video performance with a natural look\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nA 50mm focal length offers a natural full frame perspective for photographers. Filmmakers will appreciate minimal focus breathing and a separate Iris Ring1 that delivers smooth manual control. An 11-blade aperture delivers beautiful circular highlights for a cinematic look.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eA brilliant creative performance, even in low light\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nKeep on shooting when light levels drop thanks to an f\/1.4 aperture for a bright image plus versatile depth-of-field control for optimal highlights. The RF 50mm F1.4L VCM delivers exceptional detail, while its natural perspective makes it ideal for portraits and cinematic video.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eA NATURAL CHOICE FOR VIDEO\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nMove the slider from left to right and see how the RF 50mm F1.4L VCM performs with minimal focus breathing when changing focus.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eSpeed and precision with incredible sharpness\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nEnjoy superb image quality thanks to two aspheric elements and a UD lens with Super Spectra and ASC coatings for incredible clarity. A fast Nano USM combined with even faster Voice Coil Motor (VCM2) technology delivers rapid yet smooth, precise focusing for both stills and video.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eSuperb reliability with intuitive handling\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nWork tough in challenging conditions thanks to an L-series design3 housing high-quality glass elements. A fluorine coating prevents dirt sticking to the front element while a dedicated Lens Control Ring and customisable Lens Function Button bring you personalised control.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eA carefully considered, lightweight design\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nBe more agile when you’re shooting. The RF 50mm F1.4L VCM is approximately 40 percent lighter than the RF 50mm F1.2L USM; and being part of the hybrid prime range, it’s ideal when swapping lenses on your video rig.\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":47123170525412,"sku":"CAN-6908C005","price":1282.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/CAN-6908C005.jpg?v=1764757142","url":"https:\/\/progear-website.myshopify.com\/products\/canon-rf-50mm-f14l-vcm","provider":"Progear-website","version":"1.0","type":"link"}