{"product_id":"blackmagic-design-ursa-viewfinder","title":"Blackmagic Design URSA Viewfinder","description":"\u003cp\u003eThe Blackmagic URSA Viewfinder has been designed to meet the needs of high end cinematographers and features a high resolution 1920 x 1080 colour OLED display. The display has been matched with precision glass optics, has an adjustable diopter and built in digital focus chart to help cinematographers get perfect focus every time.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe high resolution screen of the Blackmagic URSA Viewfinder packs an incredible number of pixels in a very small amount of space, making it so sharp that it’s impossible to see any individual pixels. Unlike traditional electronic viewfinders, the Blackmagic URSA Viewfinder is so clear that it’s like using an optical viewfinder on a traditional film camera.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe Blackmagic URSA Viewfinder is an essential accessory for anybody doing handheld shooting, whether it’s for film, television, commercial, or news production. When a project calls for a lot of over the shoulder or handheld shooting, or when locations are too tight to open the fold out screens built into URSA and URSA Mini, the electronic viewfinder makes it possible to accurately frame shots and get perfect focus every time.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe Blackmagic URSA Viewfinder connects to the camera using standard SDI and power connections, it features a built in record indicator light, and is adjustable so it can be used with either the left or the right eye. There’s even a built in sensor that helps preserve the life of the OLED screen by only turning the viewfinder on when needed.\u003cbr\u003e\n\n\u003cbr\u003e\n\nWhen used with Blackmagic URSA cameras, the electronic viewfinder can also display overlays for things like recording status, camera settings, battery life and more so customers can instantly see the critical information they need while shooting. The data for the overlays is sent to the viewfinder over SDI using Blackmagic’s unique SDI camera control protocol so no additional cables are needed.\u003c\/p\u003e","brand":"Blackmagic Design","offers":[{"title":"Default Title","offer_id":47123106169060,"sku":"BMD-CINEURSANEVFP","price":1098.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/BMD-CINECAMURSANEVFP_0be7084c-ee64-4b7f-83c6-a84639304d67.jpg?v=1764755759","url":"https:\/\/progear-website.myshopify.com\/products\/blackmagic-design-ursa-viewfinder","provider":"Progear-website","version":"1.0","type":"link"}