{"title":"Fujifilm","description":null,"products":[{"product_id":"fujifilm-xf-16-55mm-f28-r-lm-wr-lens","title":"Fujifilm XF 16-55mm f2.8 R LM WR Lens","description":"\u003cdiv\u003eТhе FuјіfÑ–lm 16-55mm f\/2.8 R LÐœ WR Fuјіnоn lеnÑ• Ñ–Ñ• аn ехсеllеnt lеnÑ• tо uѕе аnd саn Ñ€rоduсе ѕоmе Ñ•tunnÑ–ng Ñ–mаgеrу. Іt'Ñ• wеаthеr-rеѕіѕtаnt аnd fеаturеѕ а соnÑ•tаnt ареrturе оf F2.8 thаt соnÑ•Ñ–Ñ•tÑ• оf 17 еlеmеntÑ• Ñ–n 12 grоuрѕ. WÑ–th thеѕе, Ñ–t Ñ–Ñ• сараblе оf асhіеvÑ–ng еdgе-tо-еdgе Ñ•hаrÑ€nеѕѕ асrоѕѕ thе еntÑ–rе zооm rаngе аnd thе lÑ–nеаr mоtоr Ñ–nÑ•Ñ–dе аllоwÑ• fаѕt аnd quіеt аutоfосuÑ•Ñ–ng. ТhÑ–Ñ• lеnÑ• Ñ–Ñ• Ñ–nсrеdÑ–blу vеrѕаtÑ–lе аnd саn саtеr tо а whоlе rаngе оf Ñ€hоtоgrарhіс орроrtunÑ–tіеѕ thаnkÑ• tо thе wÑ–dе-аnglе tо mеdÑ–um tеlерhоtо zооm. Nоt оnlу thÑ–Ñ•, but Ñ–tÑ• 9 rоundеd ареrturе blаdеѕ сrеаtе Ñ•mооth, сіrсulаr аnd bеаutÑ–ful bоkеh.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eА LÑ–nеаr Моtоr Fоr Fаѕt аnd Quіеt АutоfосuÑ•\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhÑ–Ñ• lеnÑ• hаѕ а fаѕt аnd nеаr Ñ•Ñ–lеnt аutоfосuÑ• thаt Ñ–Ñ• thаnkÑ• tо thе Ñ–nnеr fосuÑ•Ñ–ng ѕуѕtеm. FuјіfÑ–lm rеduсеd thе wеіght оf thе fосuÑ• lеnÑ• аnd mоuntеd а ТwÑ–n LÑ–nеаr Моtоr thаt mаkеѕ thе hÑ–gh-ѕрееd, quіеt аutоfосuÑ• роѕѕіblе. Whеn uѕеd оn bоdіеѕ Ñ•uсh аѕ thе FuјіfÑ–lm Ð¥-Ð rо3 оr FuјіfÑ–lm Ð¥-Т3, thе lеnÑ• саn Ñ€rоvÑ–dе ассurаtе аutоfосuÑ• асquÑ–Ñ•Ñ–tіоn аѕ quісk аѕ 0.06 ѕесоndÑ•! Оf соurѕе, thÑ–Ñ• аutоfосuÑ• Ñ–Ñ• vеrу quіеt аnd wÑ–th а nеаr-Ñ•Ñ–lеnt Ñ•huttеr ѕоund, уоu'rе аblе tо tаkе Ñ€hоtоѕ unnоtісеd Ñ–n quіеt lосаtіоnÑ•.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eСlаѕѕіс Ніgh QuаlÑ–tу FuјіfÑ–lm Ð’uÑ–ld\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eІf уоu'vе uѕеd FuјіfÑ–lm Ð¥ Моunt Lеnѕеѕ, оr FuјіfÑ–lm Саmеrа Воdіеѕ fоr thаt mаttеr, thеn уоu knоw thаt а hÑ–gh quаlÑ–tу fÑ–nÑ–Ñ•h Ñ–Ñ• guаrаntееd. ТhÑ–Ñ• lеnÑ• Ñ–Ñ• nо ехсерtіоn tо thаt соntÑ–nuеd quаlÑ–tу. Тhе lеnÑ• hаѕ а full mеtаl ехtеrіоr аѕ wеll аѕ hаvÑ–ng bоth mеtаl fосuÑ• аnd ареrturе rÑ–ngÑ• аnd whÑ–lÑ•t hеаvіеr thаt ѕоmе оthеr Ð¥F lеnѕеѕ, Ñ•uсh аѕ thе FuјіfÑ–lm 18-55mm f2.8-4, Ñ–t hаѕ а grеаt fееl аnd bаlаnсе tо thе lеnÑ•. Тhе АF+ÐœF Ñ•wÑ–tсh оn thе lеnÑ• еnаblеѕ ѕеаmlеѕѕ mаnuаl fосuÑ•Ñ–ng. Наlf dерrеѕѕ thе Ñ•huttеr tо аutоfосuÑ• оn thе Ñ•ubјесt аnd thеn fÑ–nе аdјuÑ•tmеntÑ• саn thеn bе mаdе uÑ•Ñ–ng thе mаnuаl fосuÑ• rÑ–ng.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eVеrѕаtÑ–lе аnd Flехіblе\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhÑ–Ñ• lеnÑ• Ñ–Ñ• wеаthеr-rеѕіѕtаnt, duÑ•t-rеѕіѕtаnt аnd саn ореrаtе dоwn tо -10°Ð¡. ТhÑ–Ñ• mеаnÑ• thаt уоu саn uѕе thÑ–Ñ• lеnÑ• wÑ–thоut wоrrуіng аbоut thе funсtіоnаlÑ–tу оf thе lеnÑ• Ñ–tѕеlf. ТhÑ–Ñ• ultÑ–mаtеlу mеаnÑ• thаt уоu аrе nоt lÑ–mÑ–tеd Ñ–n whеrе уоu саn tаkе thÑ–Ñ• lеnÑ• аnd tаkе уоur Ñ€hоtоgrарhÑ•. Furthеrmоrе, wе mеntіоnеd thаt thÑ–Ñ• lеnÑ• Ñ–Ñ• Ñ•uÑ–tаblе fоr quіеt lосаtіоnÑ• duе tо thе quіеt аutоfосuÑ• but Ñ–t Ñ–Ñ• аlѕо а grеаt lеnÑ• Ñ–n lоw lÑ–ght соndÑ–tіоnÑ• thаnkÑ• tо thаt соnÑ•tаnt f2.8 ареrturе. Тhе wÑ–dе аnglе аnd brÑ–ght ареrturе mаkеѕ Ñ–t grеаt fоr gÑ–g Ñ€hоtоgrарhу аnd wеddÑ–ngÑ• аѕ wеll! Таkе а lооk аt thе ѕаmÑ€lе Ñ–mаgеѕ bеlоw tо ѕее hоw thÑ–Ñ• саn bе uѕеd Ñ–n а vаrіеtу оf ѕсеnеѕ.\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123331678436,"sku":"FUJ-16443072","price":815.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16443072_77175470-83c7-4367-9cd6-7d297b46c4a0.jpg?v=1764759871"},{"product_id":"fujifilm-xf-90mm-f2-r-lm-wr-lens","title":"Fujifilm XF 90mm f2 R LM WR Lens","description":"\u003cdiv\u003eТhе FuјіfÑ–lm 90mm f.2 R LÐœ WR Ð¥F lеnÑ• Ñ–Ñ• а fаѕt-ареrturе Ñ€rÑ–mе lеnÑ• tо јоіn thе еvеr-grоwÑ–ng rаngе оf quаlÑ–tу Ñ–ntеrсhаngеаblе Ð¥-ѕеrіеѕ lеnѕеѕ. ТhÑ–Ñ• lеnÑ• оffеrÑ• а tеlерhоtо fосаl lеngth еquÑ–vаlеnt tо 137mm (35mm fоrmаt еquÑ–vаlеnt) wÑ–th а wÑ–dе, brÑ–ght аnd fаѕt mахіmum ареrturе оf F2.0. ТhÑ–Ñ• unÑ–quе tеlерhоtо lеnÑ• еаѕіlу dеlÑ–vеrÑ• ultrа-Ñ•hаrÑ€ Ñ–mаgеѕ wÑ–th bеаutÑ–ful, rісh сіrсulаr bоkеh. А nеwlу-dеvеlореd аnd Ñ–mÑ€rеѕѕіvе Quаd LÑ–nеаr Моtоr Ñ€rоvÑ–dеѕ аutоfосuÑ• thаt Ñ–Ñ• quісk, quіеt аnd ассurаtе. Іt Ñ–Ñ• аlѕо lÑ–ghtwеіght аt оnlу 540g аnd wеаthеr\/duÑ•t-rеѕіѕtаnt аnd саn ореrаtе dоwn tо -10°Ð¡ mеаnÑ–ng thаt thÑ–Ñ• lеnÑ• Ñ–Ñ• расkеd wÑ–th fеаturеѕ Ñ–n а соmрасt соnÑ•truсtіоn.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eQuаd LÑ–nеаr Моtоr\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе FuјіfÑ–lm 90mm f2 R LÐœ WR Ð¥F LеnÑ• Ñ–Ñ• сараblе оf grеаt thÑ–ngÑ•. ЅоmеthÑ–ng thаt ѕеtÑ• thÑ–Ñ• lеnÑ• араrt frоm оthеr lеnѕеѕ Ñ–Ñ• thе quаd lÑ–nеаr mоtоеѕ thаt dеlÑ–vеr hÑ–gh-ѕрееd аutоfосuÑ• аѕ fаѕt аѕ 0.14ѕес. А lоt оf lеnѕеѕ uѕе а Ñ•Ñ–nglе lÑ–nеаr mоtоr whісh Ñ–n fаіrnеѕѕ, саn bе fаѕt, quіеt аnd ассurаtе. Ноwеvеr, Ñ–n thÑ–Ñ• lеnÑ• thеrе аrе fоur mаgnеtÑ• whісh mаkе fоr а muсh hÑ–ghеr tоrquе. Whеn uÑ•Ñ–ng thÑ–Ñ• lеnÑ•, уоu'll fÑ–nd thаt thе hÑ–gh-ѕрееd аutоfосuÑ• асquÑ–Ñ•Ñ–tіоn аllоwÑ• уоu tо rеасt аnd аdарt tо аnу Ñ•lÑ–ght сhаngеѕ Ñ–n уоur Ñ•ubјесtÑ• fасе оr thеіr mоvеmеnt, whісh Ñ–n turn mаkеѕ fоr а mоrе vеrѕаtÑ–lе аnd ехрrеѕѕіvе Ñ€hоtоѕhооt.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eVеrѕаtÑ–lе аnd Flехіblе\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhÑ–Ñ• lеnÑ• Ñ–Ñ• wеаthеr-rеѕіѕtаnt, duÑ•t-rеѕіѕtаnt аnd саn ореrаtе dоwn tо -10°Ð¡. ТhÑ–Ñ• mеаnÑ• thаt уоu саn uѕе thÑ–Ñ• lеnÑ• wÑ–thоut wоrrуіng аbоut thе funсtіоnаlÑ–tу оf thе lеnÑ• Ñ–tѕеlf. ТhÑ–Ñ• ultÑ–mаtеlу mеаnÑ• thаt уоu аrе nоt lÑ–mÑ–tеd Ñ–n whеrе уоu саn tаkе thÑ–Ñ• lеnÑ• аnd tаkе уоur Ñ€hоtоgrарhÑ•. Тhе wÑ–dе аnglе аnd brÑ–ght ареrturе mаkеѕ Ñ–t grеаt fоr lоw lÑ–ght Ñ•Ñ–tuаtіоnÑ• Ñ•uсh аѕ gÑ–g Ñ€hоtоgrарhу аnd wеddÑ–ngÑ•. Yоu'll gеt ѕоmе оf thе bеѕt rеѕultÑ• wÑ–th thÑ–Ñ• lеnÑ• оn саmеrаѕ Ñ•uсh аѕ thе FuјіfÑ–lm Ð¥-Ð rо3, FuјіfÑ–lm Ð¥-Т3 оr thе FuјіfÑ–lm Ð¥-Т30.\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123331711204,"sku":"FUJ-16463668","price":790.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16463668_a0480e5c-88db-44c6-82a1-1fabbaa24539.jpg?v=1764759875"},{"product_id":"fujifilm-xf-100-400mm-f45-56-r-lm-ois-wr-lens","title":"Fujifilm XF 100-400mm f4.5-5.6 R LM OIS WR Lens","description":"\u003cdiv\u003eТhе FuјіfÑ–lm 100-400mm f4.5-5.6 R LÐœ ОІЅ WR Fuјіnоn LеnÑ• Ñ–Ñ• а роwеrful zооm lеnÑ• thаt rеасhеѕ thе еquÑ–vаlеnt fосаl rаngе оf 152-609mm Ñ–n 35mm fоrmаt. Іt hаѕ bееn dеѕіgnеd fоr uѕе wÑ–th FuјіfÑ–lm Ð¥ mоunt саmеrаѕ аnd tо bе аblе tо соре Ñ–n hаrÑ•h сlÑ–mаtеѕ. Іt'Ñ• аn Ñ–dеаl lеnÑ• fоr а wÑ–ldlÑ–fе аnd\/оr ѕроrt Ñ€hоtоgrарhеr аѕ Ñ–t thаnkÑ• tо thе lоng rаngе аѕ wеll аѕ bеіng аblе tо сарturе ріn Ñ•hаrÑ€ mоvÑ–ng, dÑ–Ñ•tаnt Ñ•ubјесtÑ• uÑ•Ñ–ng thе twо lÑ–nеаr аutоfосuÑ• mоtоrÑ•. Тhеѕе mоtоrÑ• соmbÑ–nеd wÑ–th thе fÑ–vе Ñ•tор орtісаl Ñ•tаbÑ–lіѕаtіоn mеаnÑ• thаt thÑ–Ñ• lеnÑ• саn bе uѕеd hаndhеld Ñ–n lоw-lÑ–ght соndÑ–tіоnÑ• аnd wÑ–th Ñ•lоwеr Ñ•huttеr ѕрееdÑ•. АddÑ–tіоnаllу, thÑ–Ñ• lеnÑ• Ñ–Ñ• wеаthеr-ѕеаlеd аnd hаѕ а fluоrÑ–nе-соаtеd frоnt еlеmеnt thаt Ñ€rоtесtÑ• аgаіnÑ•t duÑ•t аnd mоіѕturе.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eRеduсеd сhrоmаtіс аbеrrаtіоn tо hеlÑ€ dеlÑ–vеr hÑ–gh rеѕоlutіоn Ñ–mаgеѕ\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе орtісаl соnÑ•truсtіоn оf 21 еlеmеntÑ• Ñ–n 14 grоuрѕ, whісh Ñ–nсludеѕ 5 ЕD lеnѕеѕ аnd 1 Ð…uреr ЕD lеnÑ•, dеlÑ–vеrÑ• rеѕultÑ• соmраrаblе tо а fluоrÑ–tе lеnÑ•, аnd bу rеduсіng ахіаl сhrоmаtіс аbеrrаtіоn Ñ–t Ñ€rоduсеѕ Ñ–mаgеѕ full оf dеtаіl. Тhе mахіmum mаgnÑ–fісаtіоn Ñ–Ñ• 0.19Ñ…, еnаblÑ–ng uѕеrÑ• tо Ñ•hооt tеlерhоtо mасrо Ñ–mаgеѕ.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eСlаѕѕ-lеаdÑ–ng 5.0-Ñ•tор Ñ–mаgе Ñ•tаbÑ–lіѕаtіоn\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eА 5.0-Ñ•tор Ñ–mаgе Ñ•tаbÑ–lіѕаtіоn ѕуѕtеm - thе mоѕt роwеrful Ñ–n аnу Ñ•uреr tеlерhоtо zооm lеnÑ• - Ñ€rоduсеѕ blur-frее rеѕultÑ• еvеn аt thе mахіmum tеlерhоtо ѕеttÑ–ng оf 609mm (35mm еquÑ–vаlеnt). Аlѕо, Ñ–f раnnÑ–ng Ñ–Ñ• dеtесtеd, thе lеnÑ• аutоmаtісаllу Ñ•wÑ–tсhеѕ саmеrа Ñ•hаkе соrrесtіоn tо thе vеrtісаl Ñ€lаnе оnlу.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eFаѕt аnd quіеt АF thаnkÑ• tо twÑ–n lÑ–nеаr mоtоrÑ•\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТwÑ–n lÑ–nеаr mоtоrÑ• аrе uѕеd tо dеlÑ–vеr fаѕt fосuÑ•Ñ–ng оn mоvÑ–ng Ñ•ubјесtÑ•. Тhе mоtоrÑ• аrе ѕо quіеt thаt thе lеnÑ• Ñ–Ñ• Ñ–dеаl fоr Ñ•hооtÑ–ng lÑ–vе muѕіс реrfоrmаnсеѕ аnd thеаtrе Ñ€rоduсtіоnÑ•. Еvеn fаѕtеr АF Ñ•hооtÑ–ng Ñ–Ñ• роѕѕіblе wÑ–th thе fосuÑ• lÑ–mÑ–tеr funсtіоn, whісh lÑ–mÑ–tÑ• thе сlоѕе fосuÑ•Ñ–ng роіnt tо 5m.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eСоmрасt аnd lÑ–ghtwеіght dеѕіgn\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе FUЈІNОN Ð¥F100-400mm f4.5-5.6 R LÐœ ОІЅ WR hаѕ а wеіght оf lеѕѕ thаn 1.4kg whісh rеduсеѕ thе Ñ•trаіn оf Ñ•hооtÑ–ng hаndhеld Ñ•ubÑ•tаntіаllу. Whеn mоuntеd tо thе FUЈІFІLÐœ Ð¥-Т1 bоdу, thе соmbÑ–nеd wеіght Ñ–Ñ• bеlоw 2kg. Іn аddÑ–tіоn, thе wеіght dÑ–Ñ•trÑ–butіоn оf thе lеnÑ• whеn аttасhеd tо а bоdу mаkеѕ Ñ–t fееl lÑ–ghtеr thаn Ñ–t rеаllу Ñ–Ñ•.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eWаtеr\/duÑ•t rеѕіѕtаnсе, -10°Ð¡ lоw-tеmреrаturе ореrаtіоn аnd fluоrÑ–nе соаtÑ–ng\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе lеnÑ• fеаturеѕ 13 wаtеr аnd duÑ•t rеѕіѕtаnt ѕеаlÑ• аt 12 роіntÑ•, аllоwÑ–ng уоu tо Ñ•hооt wÑ–th соnfÑ–dеnсе Ñ–n tоugh оutdооr еnvÑ–rоnmеntÑ•. Тhе fluоrÑ–nе соаtÑ–ng аррlіеd tо thе frоnt lеnÑ• еlеmеnt Ñ–Ñ• wаtеr rереllеnt, lеѕѕ Ñ•uѕсерtÑ–blе tо Ñ•mudgеѕ, аnd саn еаѕіlу bе сlеаnеd.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eСоmраtÑ–blе wÑ–th thе 1.4Ñ… Теlе соnvеrtеr\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе lеnÑ• оffеrÑ• соmраtÑ–bÑ–lÑ–tу wÑ–th thе Ð¥F1.4Ð¥ ТС WR tеlе соnvеrtеr. Whеn аttасhеd, Ñ–t bесоmеѕ а 140-560mm F6.3-8 оr 213-853mm (35mm еquÑ–vаlеnt). Ð hаѕе dеtесtіоn АF Ñ•hооtÑ–ng rеmаіnÑ• роѕѕіblе, еvеn аt F8.\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123331743972,"sku":"FUJ-16501109","price":1415.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16501109_0a0288b2-7135-44c7-93d7-e91c1053e580.jpg?v=1764759878"},{"product_id":"fujifilm-gf-63mm-f28-r-wr-lens","title":"Fujifilm GF 63mm f2.8 R WR Lens","description":"\u003cdiv\u003eМаdе uÑ€ оf 8 grоuрѕ аnd 10 еlеmеntÑ•, Ñ–nсludÑ–ng 1 ЕD (ехtrа-lоw dіѕреrѕіоn) еlеmеnt, thе FuјіfÑ–lm GF 63mm f2.8 R WR LеnÑ• Ñ–Ñ• а соmрасt, hÑ–gh-quаlÑ–tу lеnÑ• thаt Ñ–Ñ• dеѕіgnеd fоr uѕе wÑ–th thе FuјіfÑ–lm GFÐ¥ 50Ð…. Іt fеаturеѕ аn аnglе оf vіеw еquÑ–vаlеnt tо 50mm Ñ–n 35mm fоrmаt, аnd hаѕ а frоnt grоuÑ€ ехtеnѕіоn tуре fосuÑ• mеthоd Ñ–n оrdеr tо Ñ•uррrеѕѕ аbеrrаtіоn vаrіаtіоnÑ• thаt саn bе саuѕеd bу Ñ•hооtÑ–ng dÑ–Ñ•tаnсе.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eÐ…tаndаrd lеnÑ•\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eА Ñ•tаndаrd lеnÑ• wÑ–th а 50mm fосаl lеngth (35mm fоrmаt еquÑ–vаlеnt).\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eСоmрасt аnd LÑ–ghtwеіght dеѕіgn\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eМеаѕurÑ–ng 84Ñ…71mm аnd wеіghÑ–ng јuÑ•t 405g, thÑ–Ñ• lеnÑ• соmbÑ–nеѕ а соmрасt аnd lÑ–ghtwеіght dеѕіgn wÑ–th thе bеѕt роѕѕіblе Ñ–mаgе quаlÑ–tу ѕо уоu саn еаѕіlу tаkе оut thе mеdÑ–um fоrmаt саmеrа ѕуѕtеm.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eНіgh Ñ–mаgе quаlÑ–tу\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе lеnÑ• соnÑ•truсtіоn оf 10 еlеmеntÑ• Ñ–n 8 grоuрѕ (Ñ–nсludÑ–ng 1 ЕD lеnÑ•) еnÑ•urеѕ thе lеnÑ• Ñ–Ñ• соmрасt уеt Ñ•tÑ–ll dеlÑ–vеrÑ• thе hÑ–ghеѕt rеѕоlvÑ–ng роwеr. 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Тhе lеnÑ• Ñ–tѕеlf соnÑ•Ñ–Ñ•tÑ• оf 16 еlеmеntÑ• Ñ–n 12 grоuрѕ, Ñ–nсludÑ–ng 3 аѕрhеrісаl еlеmеntÑ•, 1 Ð…uреr ЕD еlеmеnt аnd 1 ЕD еlеmеnt. Тhеѕе еlеmеntÑ• соmbÑ–nеd wÑ–th nеаr Ñ•Ñ–lеnt, fаѕt аnd ассurаtе lÑ–nеаr drÑ–vеn аutоfосuÑ• mаkеѕ fоr ѕоmе Ñ•tunnÑ–nglу Ñ•hаrÑ€ аnd bеаutÑ–ful Ñ€hоtоgrарhу.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eСlаѕѕіс FuјіfÑ–lm LеnÑ• СоnÑ•truсtіоn\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eDеѕіgnеd fоr uѕе wÑ–th FuјіfÑ–lm МеdÑ–um Fоrmаt саmеrаѕ, thе FuјіfÑ–lm GF 45-100mm F4 R LÐœ ОІЅ WR LеnÑ• соmеѕ аѕ раrt оf thе FuјіfÑ–lm GF Моunt LеnÑ• ѕеrіеѕ. WеіghÑ–ng Ñ–n аt а rеlаtÑ–vеlу Ñ•mаll 1kg аnd соmрасt соnÑ•truсtіоn, thÑ–Ñ• lеnÑ• Ñ–Ñ• Ñ–nсrеdÑ–blу vеrѕаtÑ–lе аnd роrtаblе. Іt соnÑ•Ñ–Ñ•tÑ• оf 16 еlеmеntÑ• Ñ–n 12 grоuрѕ, Ñ–nсludÑ–ng thrее аѕрhеrісаl еlеmеntÑ•, оnе Ð…uреr ЕD еlеmеnt аnd оnе ЕD еlеmеnt. СоmbÑ–nÑ–ng thеѕе lеnÑ• еlеmеntÑ•, thе lеnÑ• саn соntrоl Ñ•Ñ€hеrісаl аbеrrаtіоn, fіеld сurvаturе аnd сhrоmаtіс аbеrrаtіоn. Furthеrmоrе, thеу mÑ–nÑ–mіѕе thе nеgаtÑ–vе еffесtÑ• оf dÑ–ffеrеnt tуреѕ оf аbеrrаtіоn, Ñ–nсludÑ–ng lumÑ–nаnсе Ñ•hÑ–ft аnd соlоur blееdÑ–ng.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eАutоfосuÑ• аnd Іmаgе Ð…tаbÑ–lіѕаtіоn\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе FuјіfÑ–lm GF 45-100mm F4 R LÐœ ОІЅ WR LеnÑ• uѕеѕ аn Іntеrnаl FосuÑ•Ñ–ng ѕуѕtеm аnd аѕ а rеѕult rеduсеd thе Ñ•Ñ–zе аnd wеіght оf thе fосuÑ•Ñ–ng grоuÑ€ аnd lеnÑ• аѕ а whоlе. Тhе аutоfосuÑ• ѕуѕtеm Ñ–Ñ• drÑ–vеn bу а lÑ–nеаr mоtоr whісh gÑ–vеѕ уоu а fаѕt, quіеt аnd hÑ–ghlу ассurаtе аutоfосuÑ•. Тhе lеnÑ• hаѕ аlѕо bееn kÑ–ttеd оut wÑ–th аn Ñ–mÑ€rеѕѕіvе fÑ–vе Ñ•tор Ñ–mаgе Ñ•tаbÑ–lіѕаtіоn whісh аllоwÑ• уоu tо mаkе thе mоѕt оf thе hÑ–gh-rеѕоlutіоn ѕеnѕоrÑ• Ñ–n FuјіfÑ–lm МеdÑ–um Fоrmаt саmеrаѕ. ТhÑ–Ñ• Ñ–Ñ• раrtісulаrlу uѕеful whеn Ñ•hооtÑ–ng hаnd-hеld.\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123331940580,"sku":"FUJ-16639487","price":1707.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16639487_e4405135-0565-4955-a076-976d2a887a6b.jpg?v=1764759889"},{"product_id":"fujifilm-gf-35-70mm-f45-56-wr-lens","title":"Fujifilm GF 35-70mm f4.5-5.6 WR Lens","description":"\u003cdiv\u003eТhе FuјіfÑ–lm GF35-70mm F4.5-5.6 WR Ñ•tаndÑ• аѕ аn Ñ–nсrеdÑ–blу vеrѕаtÑ–lе, lÑ–ghtwеіght, аnd соmрасt GF-Моunt zооm lеnÑ•. Іt hаѕ а vаѕt 28 - 55mm fосаl lеngth (35mm еquÑ–v.), fаѕt-асtіоn АF ѕуѕtеm, аѕ wеll аѕ а 0.28Ñ… mах mаgnÑ–fісаtіоn. Аt 440g, thÑ–Ñ• lеnÑ• wеіghÑ• lеѕѕ thаn hаlf оf thе еаrlіеr GF 32-64mm F4 R LÐœ WR lеnÑ•, whісh Ñ–Ñ• а Ñ•Ñ–gnÑ–fісаnt аdvаntаgе fоr еvеnt Ñ€hоtоgrарhеrÑ• аnd frееlаnсе vÑ–dеоgrарhеrÑ•.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eОрtісаl Реrfоrmаnсе\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе FuјіfÑ–lm GF35-70mm F4.5-5.6 WR LеnÑ• Ñ•tаndÑ• аѕ а hÑ–ghlу vеrѕаtÑ–lе Ñ•tаndаrd-lеngth zооm wÑ–th а 28 - 55mm fосаl lеngth (35mm еquÑ–v.) rаngе. WÑ–th а mахіmum 0.28Ñ… mаgnÑ–fісаtіоn аnd 35сm mÑ–nÑ–mum fосuÑ•, thÑ–Ñ• lеnÑ• Ñ–Ñ• ехtrеmеlу аdерt асrоѕѕ thе bоаrd. Аѕ а hÑ–gh-роwеrеd GF-Моunt lеnÑ•, thе FuјіfÑ–lm GF35-70mm F4.5-5.6 WR guаrаntееѕ Ñ•tunnÑ–ng Ñ–mаgеrу wÑ–th сlеаrlу dеfÑ–nеd dеtаіl, сlаrÑ–tу, аnd соlоur ассurасу.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eFаѕt-Асtіоn АF wÑ–th МіnÑ–mаl FосuÑ• Ð’rеаthÑ–ng\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eWhеn Ñ–t соmеѕ tо Ñ•tаndаrd-lеngth zооm lеnѕеѕ, ѕрееd аnd ассurасу аrе аmоngÑ•t thе mоѕt Ñ–ntеgrаl fасtоrÑ• tо орtÑ–mаl Ñ–mаgе соnÑ•Ñ–Ñ•tеnсу асrоѕѕ а rаngе оf сrеаtÑ–vе dіѕсірlÑ–nеѕ. Ву Ñ•uрроrtÑ–ng Ñ–n-саmеrа Fасе\/Еуе Dеtесtіоn АF mоdеѕ, уоu саn асhіеvе ассurаtе аnd lÑ–ghtnÑ–ng-quісk АF Ñ–n а fаѕt аѕ 0.13 ѕесоndÑ• Ñ–n соmÑ€lеtе Ñ•Ñ–lеnсе. ТhÑ–Ñ• Ñ–Ñ• Ñ–nсrеdÑ–blу uѕеful fоr роrtrаіt аrtÑ–Ñ•tÑ•, whеrе а mоmеntаrу сhаngе Ñ–n thе Ñ•ubјесt’Ñ• fасіаl ехрrеѕѕіоn саn mаkе аn Ñ–mаgе.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе FuјіfÑ–lm GF35-70mm F4.5-5.6 WR LеnÑ• furthеr utÑ–lіѕеѕ а lÑ–ghtnÑ–ng-fаѕt АF ѕуѕtеm (ЅТМ, 0.17ѕес wÑ–th thе GFÐ¥100\/100Ð…) wÑ–th mÑ–nÑ–mаl fосuÑ• brеаthÑ–ng. ТhÑ–Ñ• Ñ–Ñ• а tеrm thаt dеѕсrÑ–bеѕ thе сhаngе Ñ–n fосаl lеngth thаt оссurÑ• аѕ а сlеаr rеѕult оf аdјuÑ•tÑ–ng thе fосuÑ•Ñ–ng dÑ–Ñ•tаnсе. FосuÑ• brеаthÑ–ng саuѕеѕ nоtаblе сhаngеѕ Ñ–n bоth аnglе оf vіеw аnd mаgnÑ–fісаtіоn, whісh аrе еѕресіаllу Ñ€rеvаlеnt whеn uÑ•Ñ–ng Ñ€rÑ–mе аnd zооm lеnѕеѕ. Ву асtÑ–vеlу rеduсіng thÑ–Ñ•, thе GF35-70mm F4.5-5.6 WR hаѕ thе сарасіtу tо сарturе hÑ–gh-еnd vÑ–dео соntеnt wÑ–th аn еmÑ€hаѕіѕ оn unÑ–fоrmÑ–tу, сlаrÑ–tу, аnd dеtаіl.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eFеаthеrwеіght FuјіfÑ–lm LеnÑ•\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eWеіghÑ–ng Ñ–n аt 440g, thе GF35-70mm F4.5-5.6 WR аdорtÑ• аn Ñ–nсrеdÑ–blу роrtаblе, соmрасt, аnd аdvеnturе-rеаdу dеѕіgn. ІtÑ• Ñ•mаll Ñ€rоfÑ–lе Ñ–Ñ• wеll-bаlаnсеd аnd tасtÑ–lе Ñ–n hаnd, whÑ–lÑ•t bеіng wеll-Ñ•uÑ–tеd tо thе ехtеnÑ•Ñ–vе FuјіfÑ–lm GFÐ¥ саmеrа rаngе. Оnе оf thе kеу ѕеllÑ–ng роіntÑ• оf thÑ–Ñ• FuјіfÑ–lm GF35-70mm F4.5-5.6 WR LеnÑ• Ñ–Ñ• thаt Ñ–t wеіghÑ• lеѕѕ thаn hаlf оf thе GF 32-64mm F4 R LÐœ WR. ТhÑ–Ñ• Ñ–Ñ• а Ñ•Ñ–gnÑ–fісаnt аdvаntаgе fоr оn-thе-gо Ñ–mаgе-сrеаtоrÑ•, еvеntÑ• Ñ€hоtоgrарhеrÑ•, аnd frееlаnсе vÑ–dеоgrарhеrÑ• lооkÑ–ng fоr а lÑ–ghtеr GF-Моunt zооm lеnÑ•. Еvеn whеn mоuntеd оn thе FuјіfÑ–lm GFÐ¥100Ð… оr GFÐ¥50Ð… ІІ, thе соmbÑ–nеd wеіght соmеѕ tо оnlу аbоut 1.3kg.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eВоаѕtÑ–ng thе ѕесоnd Ñ•hоrtеѕt mÑ–nÑ–mum wоrkÑ–ng dÑ–Ñ•tаnсе оf 35сm аmоng Ñ–ntеrсhаngеаblе lеnѕеѕ fоr thе GFÐ¥ Ѕеrіеѕ, thе FuјіfÑ–lm GF35-70mm F4.5-5.6 WR аffоrdÑ• сlоѕе-uÑ€ Ñ•hооtÑ–ng wÑ–th а Ñ•ubјесt аррrохіmаtеlу 25сm frоm thе frоnt-mоѕt еlеmеnt оf thе lеnÑ•. Іn Ñ•hоrt, thÑ–Ñ• еnсоurаgеѕ а brоаd Ñ•hооtÑ–ng rаngе frоm thе dуnаmіс wÑ–dе-аnglе frаmÑ–ng оf а сеntrаl сlоѕе-uÑ€ Ñ•ubјесt аgаіnÑ•t а brоаd bасkgrоund, tо Ñ•tаndаrd frаmÑ–ng Ñ•tуlеѕ wÑ–th аn Ñ–mÑ€rоvеd nаturаl реrѕресtÑ–vе.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eRuggеd Ехtеrіоr Dеѕіgn\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eТhе FuјіfÑ–lm GFÐ¥-Ѕеrіеѕ lеnѕеѕ аrе knоwn fоr thеіr rеlіаblе buÑ–ld quаlÑ–tу аnd tасtÑ–lе Ñ•tуlÑ–ngÑ•. ТhÑ–Ñ• Ñ–Ñ• еѕресіаllу Ñ€rеvаlеnt wÑ–th rеgаrdÑ• tо thеіr ехtеrnаl dеѕіgn, wÑ–th thе FuјіfÑ–lm GF35-70mm F4.5-5.6 WR LеnÑ• ѕроrtÑ–ng а fullу wеаthеr-ѕеаlеd ехtеrіоr - fосuѕеd uроn 9 kеу аrеаѕ. Тhе ruggеdіѕеd реrfоrmаnсе furthеr Ñ•uрроrtÑ• ореrаtіоn Ñ–n tеmреrаturеѕ аѕ lоw аѕ -10°Ð¡, ассоmmоdаtÑ–ng fоr аll-уеаr-rоund Ñ•hооtÑ–ng - ѕеіzÑ–ng Ñ•huttеr орроrtunÑ–tіеѕ Ñ–n еvеn thе tоughеѕt оf соndÑ–tіоnÑ•.\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123332006116,"sku":"FUJ-16719237","price":707.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16719237_e37b567f-207a-4644-9f24-b2fe8055bf30.jpg?v=1764759895"},{"product_id":"fujifilm-xf16-50mm-f28-48-x-mount","title":"Fujifilm XF16-50mm F2.8-4.8 - X Mount","description":"\u003cp\u003eThe new lens joins the extensive lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, which are renowned for their compact and lightweight design and outstanding image quality delivered with Fujifilm’s proprietary color reproduction technology.\u003c\/p\u003e\n\n\n\n\u003cp\u003eThe XF16-50mmF2.8-4.8 R LM WR is a standard zoom lens that covers a focal length range from wide-angle 16mm (equivalent to 24mm in 35mm format) to medium telephoto 50mm (equivalent to 76mm in 35mm format). It combines high resolution performance compatible with 40.2 million pixels X-Trans™ CMOS 5 HR sensor throughout the entire zoom range and the lightest weight of approximately 240g among XF lenses for a zoom lens. Furthermore, it offers high-speed and high-precision autofocus, magnification of 0.3x at the telephoto end (equivalent to magnification of 0.45x in 35mm format), and a weather resistant and -10°C low-temperature resistant structure, allowing for versatile use in a wide range of scenes.\u003c\/p\u003e\n\n\n\n\u003cp\u003eThe XF16-50mmF2.8-4.8 R LM WR is capable of covering a versatile focal length range, making it suitable for a wide range of applications, from wide-angle landscape and architectural photography on trips, to portrait photography utilizing the mid-telephoto. In addition to its high resolution performance, it also has a close-up capability equivalent to half macrophotography in 35mm format, making it effective for photographing food, crafts, plants, and various everyday scenes. It can be constantly attached to the camera, serving as a single lens that fulfills the roles of multiple lenses.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123332038884,"sku":"FUJ-16814817","price":582.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16814817_f0ea64fa-1c8e-4093-ae24-dd9aa843c34f.jpg?v=1764759892"},{"product_id":"fujifilm-gf-500mm-f56-r-lm-ois-wr-lens","title":"Fujifilm GF 500mm f5.6 R LM OIS WR Lens","description":"\u003cp\u003eThe GF500mm F5.6 R LM OIS WR is a super telephoto prime lens that can capture images up to 500mm (equivalent to 396mm in 35mm format), making it the longest in the lineup of GF lenses. When combined with the Fujinon Teleconverter GF1.4X TC WR, which expands the lens' focal length, it achieves a maximum focal length of 700mm (equivalent to 554mm in 35mm format). Despite being a super telephoto lens, it weighs approximately 1,375g and offers high mobility.\u003c\/p\u003e\n\n\n\n\u003cp\u003eThe combination of the powerful telephoto performance of the GF 500mm F5.6 R LM OIS WR and the high resolution that the GFX series boasts results in a synergistic effect that allows for the precise depiction of fine details. This lens can accurately capture the sweat flying from athletes during decisive sports moments, the wrinkles on the skin of wild animals, and the individual feathers of birds, bringing out a level of realism and detail that cannot be perceived with the naked eye. By miniaturizing a typically large and heavy super telephoto lens and achieving high-speed and high-precision autofocus, the GFX series enables super telephoto photography in sports, wildlife, and bird photography, where high mobility is required. Furthermore, with improved image stabilization sensing accuracy and optimal mechanical design, it achieves a powerful image stabilization mechanism with up to 6.0 stops of compensation. You can comfortably enjoy handheld shooting in the challenging super telephoto range where camera shake is more likely to occur. By combining the GFX series with the GF500mmF5.6 R LM OIS WR, which is commonly used for super telephoto photography dominated by 35mm full-frame cameras, it opens up new possibilities and allows for unprecedented image depiction.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123332071652,"sku":"FUJ-16820737","price":2915.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16820737_c5aec356-94f9-430a-9ebb-e87dedc2713b.jpg?v=1764759898"},{"product_id":"fujifilm-x-t50-black","title":"Fujifilm X-T50 - Black","description":"\u003cdiv\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g *1 , and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5*2, and a 5-axis, up to 7.0-stop*3 in-body image stabilization function. It is a versatile model that achieves high image quality, high performance and high mobility. it can be used for still image shooting in all situations.In addition, for the first time, Film Simulation dial is incorporated on the top plate allowing a user to easily switch between \"Film Simulations\", a key feature unique to the company that enables a wide variety of color tones. The X-T50 also incorporates a new round shaped design that achieves both high holding performance and compact size.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, providing the joy of photography even more.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eHigh Image Quality and Performance Achieved by High-Performance Sensor and High-Speed Image Processing Engine\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe fifth generation of the X series is equipped with the back-illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\n\n\u003cbr\u003e\n\nEquipped with an AI-based subject detection AF developed using deep learning technology. The camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*6 . In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThere are total of 20 \"Film Simulation\" modes available for X-T5o including \"REALA ACE,\" which combines faithful color reproduction and crisp tonal gradations. You can enjoy a wide variety of color expression as if you were selecting a photographic film according to the subject or scene. \u003cbr\u003e\n\n\u003cbr\u003e\n\nThe high pixel count of approximately 40.2 megapixels is utilized by the digital teleconverter function .*5  Images can be magnified 1.4x and 2x .\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eEnhanced Functions to Further Expand the Shooting Range\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe camera is also equipped with a 5-axis in-body image stabilization function with a maximum of 7.0 stops. While maintaining the mobility that has been a feature of previous models, it enables comfortable hand-held shooting even in dark scenes such as night scenes, greatly expanding the shooting field.\u003cbr\u003e\n\n\u003cbr\u003e\n\n6.2K\/30P video recording is possible. Tracking AF function during video recording is also available for high-quality video recording.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eSophisticated Product Design with the Ultimate in Functional Beauty\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe round shaped body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, resulting in high hold performance.\u003cbr\u003e\n\n\u003cbr\u003e\n\nAll new \"Film Simulation dial\" is incorporated on the top plate.  This allows users to switch between Film Simulation modes with intuitive operation according to the subject or scene, allowing to enjoy different color tones in both still and moving images at ease.\u003cbr\u003e\n\n\u003cbr\u003e\n\nA pop-up flash integrated with the viewfinder is mounted on the top plate . It automatically controls the amount of light and shows its power in dark scenes and backlit portraits .\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the previous model. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to allow for more comfortable shooting of both still and moving images .\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eIncluding battery and memory card.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eX-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eBased on CIPA standard, pitch\/yaw direction, with \"FUJINON Lens XF35mmF1.4 R\" attached\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eThe X-T30 II mirrorless digital camera.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eDepending on the shooting mode , the digital teleconverter may not be deactivated or selected.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eSet the subject detection setting to \"Bird\" to detect insects or \"Aircraft\" to detect drones.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eClassic Design\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 inheritates the X-T Series design that suggests the close resemblance of a classic film camera. The compact body weighs just 438g (0.96lb)*. Combined with the sleek design and ergonomic styling, it’s a joy to use wherever your creative journey takes you.\u003cbr\u003e\n\n\u003csub\u003e*Including battery and memory card\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eNew Rounded Body Shape\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates a new, rounded body shape. While slightly larger than the predecessor X-T30 II model, the styling makes it feel small without compromising handling. The thumb grip extends smoothly outward compared to previous models, providing an impressive overall feel and grip on the body.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eNew Film Simulation Dial\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 features all-new Film Simulation dial on the top plate. Choosing the Film Simulation has never been easier. It is as simple as turning the dial. There are 20 Film Simulation modes to choose from, including the latest “REALA ACE”. Enjoy our color science that we have cultivated since our establishment in 1934.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eDial Operation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 houses shutter speed, exposure compensation, and all-new Film Simulation dials on the top-plate. Together with the aperture ring on most XF lenses, settings can be checked and adjusted, even without turning the camera on, leaving you to concentrate on what matters most: making the perfect image.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eElectronic Viewfinder\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 features a 2.36 million dot electronic viewfinder (EVF) with a 0.62x magnification ratio. The specially designed lens elements provide a high-definition live view, and includes an adjustable diopter control to provide a truly comfortable experience.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eTilting LCD\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates a tilting LCD, which offers enhanced versatility, particularly when working at waist level. The combination of tilting LCD and center viewfinder aligns the lens, camera, and photographer on the optical axis, for a more comfortable and intuitive image-making experience.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eCutting-Edge Image Quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50’s fifth-generation X-Trans CMOS 5 HR sensor, X-Processor 5 imaging engine, and up to 7.0-stop in-body image stabilization (IBIS) combine to deliver the highest image quality yet for X Series in a small, light body.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eImproved Features\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 has further enhanced its features such as autofocus and ISO sensitivity when compared to its predecessor FUJIFILM X-T30 II.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eSubject Detection Autofocus\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 uses X-Processor 5’s subject detection AF to accurately track a range of subjects. Built using deep-learning AI technology, it detects animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones.*\u003cbr\u003e\n\n\u003csub\u003e*Set the SUBJECT DETECTION SETTING to BIRD for insect detection, and to AIRPLANE for detecting drones.\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eUpdated AF Algorithm\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates an impressive autofocus prediction algorithm for reliable focusing even when recording continuously moving subjects. Autofocus enhancements are most notable in Zone AF and low-contrast situations.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eISO 125 Standard Sensitivity\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe X-Trans CMOS 5 HR sensor in FUJIFILM X-T50 has a more light-efficient pixel structure. A setting of ISO 125, which on the prior model, FUJIFILM X-T30 II was only an extended sensitivity option, is now available natively on the FUJIFILM X-T50.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eS\/N Level \/ Low-Light Power\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio. Astonishing image quality is in the palm of your hand.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eExpanding Your Creativity\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nAdd extra options to your image-making journey by combining FUJIFILM X-T50’s unique Film Simulation modes with other creative features. Use analog effects such as film grain, or boost color depth, clarity, or sharpness to elevate your images, and take full control of highlight and shadow tones to dramatically expand your creative palette. A truly bespoke photographic adventure awaits.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eFilm Simulation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe 20 Film Simulation modes offered by FUJIFILM X-T50, including the new REALA ACE mode, harness 90 years of Fujifilm color science, digitally replicating the look of classic photographic film stocks. Reproduce the classic colors and tones Fujifilm is renowned for, or add artistic flair to your photographic journey.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eWhite Balance\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFine adjustments can be made to Auto White Balance (AWB) by selecting one of three modes: Auto, White Priority, and Ambience Priority. Set to White Priority, white is more likely to be reproduced as white under incandescent lighting. However, when Ambience Priority is set, scenes will be photographed with the natural lighting characteristics of the scene preseved. Under incandescent lighting, this will generally result in images with warmer white tones.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eMultiple Exposure\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nLayer up to nine images in Additive, Average, Comparative Bright or Comparative Dark modes to combine multiple perspectives or different points in time. Various settings, including Film Simulations, can be applied to each exposure to produce a unique creative expression completely in-camera.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eAUTO Mode\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nIn AUTO mode, the camera automatically recognizes and sets optimal exposure settings for any scene. It also features auto subject detection where the camera automatically detects and tracks the subject, keeping it in focus. This eliminates the need to adjust the subject detection settings manually for easy image making. The AUTO mode can also be used for video.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eVideo Functionality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 offers advanced video performance in a compact, lightweight body. Create movies up to 6.2K internally at 30p in 4:2:2 10-bit color. 4K\/60p and high-speed 1080\/240p are also available, maximizing video flexibility.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eImproved Subject Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nTrack subjects in your videos with ease. Select AF-C mode with Wide\/Tracking AF, then simply touch the subject on the rear LCD. FUJIFILM X-T50 will track the object, even in situations where multiple subjects appear in the frame.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eF-Log2 support\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nIn addition to F-Log, FUJIFILM X-T50 also supports F-Log2, which records an expanded dynamic range of 13+ stops.* This range is wider than current F-Log, broadening post-production potential.\u003cbr\u003e\n\n\u003csub\u003e*When recording F-Log2, based on Fujifilm internal testing.\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eCompatible with Frame.io Camera to Cloud\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nCreate, share and collaborate in an instant with FUJIFILM X-T50’s native Frame.io Camera to Cloud technology. Wirelessly connect to an active internet connection, authenticate to Frame.io, and start uploading photos and videos at the moment of creation.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eFUJIFILM XApp\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 is compatible with FUJIFILM XApp, offering extended functionality and simple image transfer to your smartphone. Files can be shared between camera and smartphone quickly, while the free, downloaded app also allows the camera to be operated remotely.\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123332104420,"sku":"FUJ-16828193","price":1082.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16828193.jpg?v=1764759899"},{"product_id":"fujifilm-x-t50-silver","title":"Fujifilm X-T50 - Silver","description":"\u003cdiv\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g *1 , and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5*2, and a 5-axis, up to 7.0-stop*3 in-body image stabilization function. It is a versatile model that achieves high image quality, high performance and high mobility. it can be used for still image shooting in all situations.In addition, for the first time, Film Simulation dial is incorporated on the top plate allowing a user to easily switch between \"Film Simulations\", a key feature unique to the company that enables a wide variety of color tones. The X-T50 also incorporates a new round shaped design that achieves both high holding performance and compact size.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, providing the joy of photography even more.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eHigh Image Quality and Performance Achieved by High-Performance Sensor and High-Speed Image Processing Engine\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe fifth generation of the X series is equipped with the back-illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\n\n\u003cbr\u003e\n\nEquipped with an AI-based subject detection AF developed using deep learning technology. The camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*6 . In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThere are total of 20 \"Film Simulation\" modes available for X-T5o including \"REALA ACE,\" which combines faithful color reproduction and crisp tonal gradations. You can enjoy a wide variety of color expression as if you were selecting a photographic film according to the subject or scene. \u003cbr\u003e\n\n\u003cbr\u003e\n\nThe high pixel count of approximately 40.2 megapixels is utilized by the digital teleconverter function .*5  Images can be magnified 1.4x and 2x .\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eEnhanced Functions to Further Expand the Shooting Range\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe camera is also equipped with a 5-axis in-body image stabilization function with a maximum of 7.0 stops. While maintaining the mobility that has been a feature of previous models, it enables comfortable hand-held shooting even in dark scenes such as night scenes, greatly expanding the shooting field.\u003cbr\u003e\n\n\u003cbr\u003e\n\n6.2K\/30P video recording is possible. Tracking AF function during video recording is also available for high-quality video recording.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eSophisticated Product Design with the Ultimate in Functional Beauty\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe round shaped body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, resulting in high hold performance.\u003cbr\u003e\n\n\u003cbr\u003e\n\nAll new \"Film Simulation dial\" is incorporated on the top plate.  This allows users to switch between Film Simulation modes with intuitive operation according to the subject or scene, allowing to enjoy different color tones in both still and moving images at ease.\u003cbr\u003e\n\n\u003cbr\u003e\n\nA pop-up flash integrated with the viewfinder is mounted on the top plate . It automatically controls the amount of light and shows its power in dark scenes and backlit portraits .\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the previous model. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to allow for more comfortable shooting of both still and moving images .\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eIncluding battery and memory card.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eX-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eBased on CIPA standard, pitch\/yaw direction, with \"FUJINON Lens XF35mmF1.4 R\" attached\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eThe X-T30 II mirrorless digital camera.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eDepending on the shooting mode , the digital teleconverter may not be deactivated or selected.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eSet the subject detection setting to \"Bird\" to detect insects or \"Aircraft\" to detect drones.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eClassic Design\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 inheritates the X-T Series design that suggests the close resemblance of a classic film camera. The compact body weighs just 438g (0.96lb)*. Combined with the sleek design and ergonomic styling, it’s a joy to use wherever your creative journey takes you.\u003cbr\u003e\n\n\u003csub\u003e*Including battery and memory card\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eNew Rounded Body Shape\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates a new, rounded body shape. While slightly larger than the predecessor X-T30 II model, the styling makes it feel small without compromising handling. The thumb grip extends smoothly outward compared to previous models, providing an impressive overall feel and grip on the body.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eNew Film Simulation Dial\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 features all-new Film Simulation dial on the top plate. Choosing the Film Simulation has never been easier. It is as simple as turning the dial. There are 20 Film Simulation modes to choose from, including the latest “REALA ACE”. Enjoy our color science that we have cultivated since our establishment in 1934.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eDial Operation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 houses shutter speed, exposure compensation, and all-new Film Simulation dials on the top-plate. Together with the aperture ring on most XF lenses, settings can be checked and adjusted, even without turning the camera on, leaving you to concentrate on what matters most: making the perfect image.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eElectronic Viewfinder\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 features a 2.36 million dot electronic viewfinder (EVF) with a 0.62x magnification ratio. The specially designed lens elements provide a high-definition live view, and includes an adjustable diopter control to provide a truly comfortable experience.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eTilting LCD\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates a tilting LCD, which offers enhanced versatility, particularly when working at waist level. The combination of tilting LCD and center viewfinder aligns the lens, camera, and photographer on the optical axis, for a more comfortable and intuitive image-making experience.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eCutting-Edge Image Quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50’s fifth-generation X-Trans CMOS 5 HR sensor, X-Processor 5 imaging engine, and up to 7.0-stop in-body image stabilization (IBIS) combine to deliver the highest image quality yet for X Series in a small, light body.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eImproved Features\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 has further enhanced its features such as autofocus and ISO sensitivity when compared to its predecessor FUJIFILM X-T30 II.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eSubject Detection Autofocus\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 uses X-Processor 5’s subject detection AF to accurately track a range of subjects. Built using deep-learning AI technology, it detects animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones.*\u003cbr\u003e\n\n\u003csub\u003e*Set the SUBJECT DETECTION SETTING to BIRD for insect detection, and to AIRPLANE for detecting drones.\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eUpdated AF Algorithm\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates an impressive autofocus prediction algorithm for reliable focusing even when recording continuously moving subjects. Autofocus enhancements are most notable in Zone AF and low-contrast situations.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eISO 125 Standard Sensitivity\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe X-Trans CMOS 5 HR sensor in FUJIFILM X-T50 has a more light-efficient pixel structure. A setting of ISO 125, which on the prior model, FUJIFILM X-T30 II was only an extended sensitivity option, is now available natively on the FUJIFILM X-T50.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eS\/N Level \/ Low-Light Power\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio. Astonishing image quality is in the palm of your hand.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eExpanding Your Creativity\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nAdd extra options to your image-making journey by combining FUJIFILM X-T50’s unique Film Simulation modes with other creative features. Use analog effects such as film grain, or boost color depth, clarity, or sharpness to elevate your images, and take full control of highlight and shadow tones to dramatically expand your creative palette. A truly bespoke photographic adventure awaits.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eFilm Simulation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe 20 Film Simulation modes offered by FUJIFILM X-T50, including the new REALA ACE mode, harness 90 years of Fujifilm color science, digitally replicating the look of classic photographic film stocks. Reproduce the classic colors and tones Fujifilm is renowned for, or add artistic flair to your photographic journey.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eWhite Balance\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFine adjustments can be made to Auto White Balance (AWB) by selecting one of three modes: Auto, White Priority, and Ambience Priority. Set to White Priority, white is more likely to be reproduced as white under incandescent lighting. However, when Ambience Priority is set, scenes will be photographed with the natural lighting characteristics of the scene preseved. Under incandescent lighting, this will generally result in images with warmer white tones.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eMultiple Exposure\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nLayer up to nine images in Additive, Average, Comparative Bright or Comparative Dark modes to combine multiple perspectives or different points in time. Various settings, including Film Simulations, can be applied to each exposure to produce a unique creative expression completely in-camera.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eAUTO Mode\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nIn AUTO mode, the camera automatically recognizes and sets optimal exposure settings for any scene. It also features auto subject detection where the camera automatically detects and tracks the subject, keeping it in focus. This eliminates the need to adjust the subject detection settings manually for easy image making. The AUTO mode can also be used for video.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eVideo Functionality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 offers advanced video performance in a compact, lightweight body. Create movies up to 6.2K internally at 30p in 4:2:2 10-bit color. 4K\/60p and high-speed 1080\/240p are also available, maximizing video flexibility.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eImproved Subject Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nTrack subjects in your videos with ease. Select AF-C mode with Wide\/Tracking AF, then simply touch the subject on the rear LCD. FUJIFILM X-T50 will track the object, even in situations where multiple subjects appear in the frame.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eF-Log2 support\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nIn addition to F-Log, FUJIFILM X-T50 also supports F-Log2, which records an expanded dynamic range of 13+ stops.* This range is wider than current F-Log, broadening post-production potential.\u003cbr\u003e\n\n\u003csub\u003e*When recording F-Log2, based on Fujifilm internal testing.\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eCompatible with Frame.io Camera to Cloud\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nCreate, share and collaborate in an instant with FUJIFILM X-T50’s native Frame.io Camera to Cloud technology. Wirelessly connect to an active internet connection, authenticate to Frame.io, and start uploading photos and videos at the moment of creation.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eFUJIFILM XApp\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 is compatible with FUJIFILM XApp, offering extended functionality and simple image transfer to your smartphone. Files can be shared between camera and smartphone quickly, while the free, downloaded app also allows the camera to be operated remotely.\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123332137188,"sku":"FUJ-16828284","price":1082.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16828284.jpg?v=1764759902"},{"product_id":"fujifilm-x-t50-charcoal-silver","title":"Fujifilm X-T50 - Charcoal Silver","description":"\u003cdiv\u003eThe X-T50 is a compact and lightweight body weighing approximately 438g *1 , and features the back-illuminated 40.2 megapixel \"X-Trans™ CMOS 5 HR\" sensor, the high-speed image processing engine \"X-Processor 5*2, and a 5-axis, up to 7.0-stop*3 in-body image stabilization function. It is a versatile model that achieves high image quality, high performance and high mobility. it can be used for still image shooting in all situations.In addition, for the first time, Film Simulation dial is incorporated on the top plate allowing a user to easily switch between \"Film Simulations\", a key feature unique to the company that enables a wide variety of color tones. The X-T50 also incorporates a new round shaped design that achieves both high holding performance and compact size.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eThe X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, providing the joy of photography even more.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eHigh Image Quality and Performance Achieved by High-Performance Sensor and High-Speed Image Processing Engine\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe fifth generation of the X series is equipped with the back-illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.*4 In addition, the electronic shutter can be set to a shutter speed of 1\/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.\u003cbr\u003e\n\n\u003cbr\u003e\n\nEquipped with an AI-based subject detection AF developed using deep learning technology. The camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones*6 . In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThere are total of 20 \"Film Simulation\" modes available for X-T5o including \"REALA ACE,\" which combines faithful color reproduction and crisp tonal gradations. You can enjoy a wide variety of color expression as if you were selecting a photographic film according to the subject or scene. \u003cbr\u003e\n\n\u003cbr\u003e\n\nThe high pixel count of approximately 40.2 megapixels is utilized by the digital teleconverter function .*5  Images can be magnified 1.4x and 2x .\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eEnhanced Functions to Further Expand the Shooting Range\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe camera is also equipped with a 5-axis in-body image stabilization function with a maximum of 7.0 stops. While maintaining the mobility that has been a feature of previous models, it enables comfortable hand-held shooting even in dark scenes such as night scenes, greatly expanding the shooting field.\u003cbr\u003e\n\n\u003cbr\u003e\n\n6.2K\/30P video recording is possible. Tracking AF function during video recording is also available for high-quality video recording.\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eSophisticated Product Design with the Ultimate in Functional Beauty\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe round shaped body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, resulting in high hold performance.\u003cbr\u003e\n\n\u003cbr\u003e\n\nAll new \"Film Simulation dial\" is incorporated on the top plate.  This allows users to switch between Film Simulation modes with intuitive operation according to the subject or scene, allowing to enjoy different color tones in both still and moving images at ease.\u003cbr\u003e\n\n\u003cbr\u003e\n\nA pop-up flash integrated with the viewfinder is mounted on the top plate . It automatically controls the amount of light and shows its power in dark scenes and backlit portraits .\u003cbr\u003e\n\n\u003cbr\u003e\n\nThe new model features the same 1.84 million-dot, tiltable rear LCD monitor as the previous model. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to allow for more comfortable shooting of both still and moving images .\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eIncluding battery and memory card.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eX-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eBased on CIPA standard, pitch\/yaw direction, with \"FUJINON Lens XF35mmF1.4 R\" attached\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eThe X-T30 II mirrorless digital camera.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eDepending on the shooting mode , the digital teleconverter may not be deactivated or selected.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eSet the subject detection setting to \"Bird\" to detect insects or \"Aircraft\" to detect drones.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eClassic Design\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 inheritates the X-T Series design that suggests the close resemblance of a classic film camera. The compact body weighs just 438g (0.96lb)*. Combined with the sleek design and ergonomic styling, it’s a joy to use wherever your creative journey takes you.\u003cbr\u003e\n\n\u003csub\u003e*Including battery and memory card\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eNew Rounded Body Shape\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates a new, rounded body shape. While slightly larger than the predecessor X-T30 II model, the styling makes it feel small without compromising handling. The thumb grip extends smoothly outward compared to previous models, providing an impressive overall feel and grip on the body.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eNew Film Simulation Dial\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 features all-new Film Simulation dial on the top plate. Choosing the Film Simulation has never been easier. It is as simple as turning the dial. There are 20 Film Simulation modes to choose from, including the latest “REALA ACE”. Enjoy our color science that we have cultivated since our establishment in 1934.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eDial Operation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 houses shutter speed, exposure compensation, and all-new Film Simulation dials on the top-plate. Together with the aperture ring on most XF lenses, settings can be checked and adjusted, even without turning the camera on, leaving you to concentrate on what matters most: making the perfect image.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eElectronic Viewfinder\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 features a 2.36 million dot electronic viewfinder (EVF) with a 0.62x magnification ratio. The specially designed lens elements provide a high-definition live view, and includes an adjustable diopter control to provide a truly comfortable experience.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eTilting LCD\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates a tilting LCD, which offers enhanced versatility, particularly when working at waist level. The combination of tilting LCD and center viewfinder aligns the lens, camera, and photographer on the optical axis, for a more comfortable and intuitive image-making experience.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eCutting-Edge Image Quality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50’s fifth-generation X-Trans CMOS 5 HR sensor, X-Processor 5 imaging engine, and up to 7.0-stop in-body image stabilization (IBIS) combine to deliver the highest image quality yet for X Series in a small, light body.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eImproved Features\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 has further enhanced its features such as autofocus and ISO sensitivity when compared to its predecessor FUJIFILM X-T30 II.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eSubject Detection Autofocus\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 uses X-Processor 5’s subject detection AF to accurately track a range of subjects. Built using deep-learning AI technology, it detects animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones.*\u003cbr\u003e\n\n\u003csub\u003e*Set the SUBJECT DETECTION SETTING to BIRD for insect detection, and to AIRPLANE for detecting drones.\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eUpdated AF Algorithm\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 incorporates an impressive autofocus prediction algorithm for reliable focusing even when recording continuously moving subjects. Autofocus enhancements are most notable in Zone AF and low-contrast situations.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eISO 125 Standard Sensitivity\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe X-Trans CMOS 5 HR sensor in FUJIFILM X-T50 has a more light-efficient pixel structure. A setting of ISO 125, which on the prior model, FUJIFILM X-T30 II was only an extended sensitivity option, is now available natively on the FUJIFILM X-T50.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eS\/N Level \/ Low-Light Power\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio. Astonishing image quality is in the palm of your hand.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eExpanding Your Creativity\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nAdd extra options to your image-making journey by combining FUJIFILM X-T50’s unique Film Simulation modes with other creative features. Use analog effects such as film grain, or boost color depth, clarity, or sharpness to elevate your images, and take full control of highlight and shadow tones to dramatically expand your creative palette. A truly bespoke photographic adventure awaits.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eFilm Simulation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nThe 20 Film Simulation modes offered by FUJIFILM X-T50, including the new REALA ACE mode, harness 90 years of Fujifilm color science, digitally replicating the look of classic photographic film stocks. Reproduce the classic colors and tones Fujifilm is renowned for, or add artistic flair to your photographic journey.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eWhite Balance\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFine adjustments can be made to Auto White Balance (AWB) by selecting one of three modes: Auto, White Priority, and Ambience Priority. Set to White Priority, white is more likely to be reproduced as white under incandescent lighting. However, when Ambience Priority is set, scenes will be photographed with the natural lighting characteristics of the scene preseved. Under incandescent lighting, this will generally result in images with warmer white tones.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eMultiple Exposure\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nLayer up to nine images in Additive, Average, Comparative Bright or Comparative Dark modes to combine multiple perspectives or different points in time. Various settings, including Film Simulations, can be applied to each exposure to produce a unique creative expression completely in-camera.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eAUTO Mode\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nIn AUTO mode, the camera automatically recognizes and sets optimal exposure settings for any scene. It also features auto subject detection where the camera automatically detects and tracks the subject, keeping it in focus. This eliminates the need to adjust the subject detection settings manually for easy image making. The AUTO mode can also be used for video.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eVideo Functionality\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 offers advanced video performance in a compact, lightweight body. Create movies up to 6.2K internally at 30p in 4:2:2 10-bit color. 4K\/60p and high-speed 1080\/240p are also available, maximizing video flexibility.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eImproved Subject Tracking\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nTrack subjects in your videos with ease. Select AF-C mode with Wide\/Tracking AF, then simply touch the subject on the rear LCD. FUJIFILM X-T50 will track the object, even in situations where multiple subjects appear in the frame.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eF-Log2 support\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nIn addition to F-Log, FUJIFILM X-T50 also supports F-Log2, which records an expanded dynamic range of 13+ stops.* This range is wider than current F-Log, broadening post-production potential.\u003cbr\u003e\n\n\u003csub\u003e*When recording F-Log2, based on Fujifilm internal testing.\u003c\/sub\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eCompatible with Frame.io Camera to Cloud\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nCreate, share and collaborate in an instant with FUJIFILM X-T50’s native Frame.io Camera to Cloud technology. Wirelessly connect to an active internet connection, authenticate to Frame.io, and start uploading photos and videos at the moment of creation.\u003cbr\u003e\n\n\u003cbr\u003e\n\n\u003cstrong\u003e\u003cspan class=\"bolded\"\u003eFUJIFILM XApp\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\nFUJIFILM X-T50 is compatible with FUJIFILM XApp, offering extended functionality and simple image transfer to your smartphone. Files can be shared between camera and smartphone quickly, while the free, downloaded app also allows the camera to be operated remotely.\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123332169956,"sku":"FUJ-16828375","price":1082.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16828375.jpg?v=1764759904"},{"product_id":"fujifilm-gfx-100-ii-medium-format-camera-body-only","title":"Fujifilm GFX 100 II Medium Format Camera - Body Only","description":"\u003cdiv\u003eNew beginnings don't start with taking new steps, they start with moving in new directions. And every new GFX System camera has taken a direction that has redefined what it means to be More Than Full Frame.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eFrom its unparalleled image quality, to its overall mobility, the boundaries of large format imaging have continually been reimagined with every new iteration.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eGFX100 II continues this tradition by bringing unprecedented high-speed performance, expanded video capabilities, and lightning fast autofocus to a growing list of accolades that professionals everywhere have come to rely on from GFX System cameras.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eIf it's time to find some direction, discover one to new opportunities with GFX100 II.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cstrong\u003eHIGH SPEED 102MP SENSOR\u003c\/strong\u003e\u003cbr\u003e\n\nGFX100 II brings a new 102-megapixel sensor  (GFX 102MP CMOS II HS) with a readout speed that is about two times faster than GFX100S.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eCombined with X-Processor 5, GFX100 II is able to achieve a high continuous frame rate of up to 8fps, surgically accurate AF, and advanced video features that have never before existed in any previous GFX System or X Series camera.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eA NEW ERA IN AUTOFOCUS\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eSubject Detection AF\u003c\/strong\u003e - X-Processor 5 features subject detection AF, which delivers an autofocus performance previously unseen on a large format camera. Built using deep-learning AI technology, its advanced AF tracking and detection not only works on human faces and eyes, but also animals, birds, cars, motorcycles, bicycles, airplanes, and trains.* With such power on tap, photographers can concentrate on creativity, confident GFX100 II will produce an autofocus performance to match.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eUpdated AF Algorithm\u003c\/strong\u003e - GFX100 II uses an updated AF prediction algorithm to deliver reliable performance in sports and other situations where accurate, high-speed motion tracking is needed.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eHIGH PERFORMANCE AT HIGH SPEED\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003e8fps High-Speed Burst \u003c\/strong\u003e- GFX100 II makes large format photography possible in previously inaccessible areas. A continuous frame rate of up to 8fps with the mechanical shutter freezes the peak of any sporting action.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eShortened Intervals and Decreased Viewfinder Blackout \u003c\/strong\u003e- Increased buffer memory minimizes any delay between frames and decreases viewfinder blackout times for seamless high-speed operation.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003e120fps Display Frame Rate in Boost Mode \u003c\/strong\u003e- Activating Boost mode on GFX100 II supercharges the display frame rate to approximately 120 frames-per-second - more than enough to keep up with fast-moving subjects.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003e5.3fps Blackout-Free Burst Operation\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003e- GFX100 II offers a blackout-free 5.3fps burst with for an uninterrupted view of ultra-fast subjects.* In 35mm format mode, GFX100 II offers blackout-free 8.7fps and 5.8fps burst as well.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eOTHER FUNCTIONS FOR HIGH SPEED\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eZone Custom Setting\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eAF-C Custom Setting\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eNumber of Focus Points\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cstrong\u003eTHE ULTIMATE IN IMAGE QUALITY\u003c\/strong\u003e\u003cbr\u003e\n\nGFX100 II continues to set new standards for image quality, alongside its oustanding speed and video credentials. Prepare to experience higher-quality stills, the likes of which you've never witnessed before.\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eISO 80 Standard Sensitivity \u003c\/strong\u003e- By improving the pixel structure on the new sensor, standard sensitivity has been extended to ISO 80. Now, photographers can make 16-bit images with wider dynamic range and lower noise than ever before.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eImproved Quality in Every Corner \u003c\/strong\u003e- Redesigned microlenses improve light coverage at the corners of the sensor, delivering better image quality and increased AF accuracy at the periphery of the lens\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eHEIF Image Format Support \u003c\/strong\u003e- GFX100 II supports the HEIF format, a 10-bit image file with over a billion colors. It delivers higher image quality, but uses up to 30% less space than a JPEG.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003ePixel Shift Multi-Shot \u003c\/strong\u003e- For the ultimate quality, GFX100 II can produce an ultra-high-resolution 400-megapixel image with a single press of the shutter release. Using in-body image stabilization to precisely shift the sensor by a half pixel between each frame, GFX100 II makes 20 frames in which every red, green, and blue pixel has the same information. The result is a detail-rich file with almost no false colors visible.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eNew Film Simulation Mode REALA ACE \u003c\/strong\u003e- Enjoy the latest iteration of Fujifilm's renowned color science - REALA ACE. Brand new for GFX100 II, this 20th Film Simulation combines faithful color reproduction with hard tonality, making it suitable for all subjects and situations.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eOTHER FUNCTIONS FOR STILL\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eIPTC metadata\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eAuto White Balace\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eWhite Balance shift\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eGrain Effect\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eColor Chrome Effect\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eColor Chrome FX Blue\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eSmmoth Skin Effect\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eClarity\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003ePOWER AND PRECISION FOR VIDEO\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003e4K\/60p, 8K\/30p, FHD\/120p 4:2:2 10-bit Internal Recording \u003c\/strong\u003e- Proving itself as a hybrid powerhouse, GFX100 II offers 4K\/60p and 8K\/30p 4:2:2 10-bit in-camera recording. ISO 100 can also now be used as the standard movie sensitivity for the highest quality footage.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eSupport for Multiple Cine Recording Formats \u003c\/strong\u003e- In addition to GFX large format, GFX100 II supports various cine recording formats, including Premista, 35mm, and anamorphic (35mm). With a basic GF to PL adapter, cinematographers anywhere can use GFX100 II’s massive imaging sensor with some of the world’s most legendary cinema optics, including Fujinon’s collection of Premista and Cabrio Zoom Lenses. For storytellers with wider aspirations, there are also two different high resolution 35mm FF Anamorphic recording modes that provide various de-squeeze monitoring options in-camera.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eImproved Subject Tracking \u003c\/strong\u003e- Tracking subjects just got easier. Select AF-C mode with Wide\/Tracking AF, then simply touch the subject on the rear LCD. GFX100 II will then track the object, even in situations with multiple subjects.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eHigh Speed Rolling Shutter \u003c\/strong\u003e- Follow high speed subjects with confidence – GFX100 II’s increased readout rate suppresses rolling shutter for true-to-life results.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eF-Log2 Support \u003c\/strong\u003e- GFX100 II is the first GFX System camera to feature F-Log2, broadening post-production flexibility. The wider dynamic range of 14+ stops* breathes more life into footage, maximizing detail in shadows, highlights and midtones.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eCompatible with Frame.io Camera to Cloud \u003c\/strong\u003e- Embrace cloud first workflows and open lines of collaboration with GFX100 II’s World First, no accessary needed integration for Frame.io Camera to Cloud and deliver photos or video straight to the cloud the moment after they are created. Utilize the built-in Wi-Fi or Ethernet LAN connection options to connect to Frame.io and deliver hi-res RAW or JPEG images, send h.264 video proxies, or upload 4k ProRes Video securely to any project for immediate review and consideration.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eNew MF Assist Focus MAP \u003c\/strong\u003e- For added precision while using manual focus, a new Focus MAP has been added as a MF assist function.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eRAW Output via HDMI \u003c\/strong\u003e- Combined with a compatible ATOMOS HDMI device, RAW video output from GFX100 II can be recorded as 12-bit Apple ProRes RAW at resolutions up to 8K and frame rates up to 29.97fps. With Blackmagic Design Video Assist 12G HDRs, RAW video output from the camera can be recorded as Blackmagic RAW at resolutions up to 8K and frame rates up to 29.97fps.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eFAN-001 Cooling Fan \u003c\/strong\u003e- Extends continuous video recording times with this optional accessory. The fan does not require any additional cables for power and allows GFX100 II to keep recording, even in high-temperature environments.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eRecording to External SSD via USB \u003c\/strong\u003e- Connecting an external SSD via a USB Type-C cable lets you record photos and videos directly to an external SSD in all modes and formats, including 4K\/60p and 8K\/30p.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eOTHER FUNCTIONS FOR VIDEO\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eWaveform\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eVectorscope\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eF-log2 D Range Priority Mode\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eATOMOS AirGlu™ BT Wireless Timecode*\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003ePixel Mapping for Video\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eRec Frame Indicator\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eIS Mode Boost\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003eZebra Setting\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eFRAME WITH CONFIDENCE\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003e8.0-Stop IBIS \/ Up to 8.0 Stops of In-Body Image Stabilization\u003c\/strong\u003e - Low light? No worries! GFX100 II is equipped with a new IBIS system that uses image information to detect blur, and provides up to eight stops of image stabilization* – more than any other Fujifilm camera. Confidently work hand-held in almost any lighting conditions, unlocking new levels of creativity for stills and video.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003e9.44 Million Dot 1.0x EVF\u003c\/strong\u003e - GFX100 II's EVF offers 9.44 million dots and a 1.0x magnification for an optimal viewing experience. Furthermore, it suppresses image drift and distortion caused by misalignment of the pupil, for the clearest possible view.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eDETAIL IN DESIGN\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eA technological tour de force, wrapped in outstanding ergonomics, GFX100 II combines functional beauty with effortless practicality.\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eNew Leather Pattern BISHAMON-TEX™\u003c\/strong\u003e - Swathed in BISHAMON-TEX leather, the body of GFX100 II is covered with a  traditional Japanese-inspired imprint that improves grip in all directions.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eEnhanced Top-Plate\u003c\/strong\u003e - A more prominent top-plate sub-LCD on GFX100 II with a redesigned GUI for improved visibility enhances overall handling. Furthermore, the top-plate is tilted by 11°, allowing users to view information with minimal eye movement.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eThree Fn Buttons\u003c\/strong\u003e - Three programmable Fn buttons on the top of the grip provide greater flexibility, allowing users to make changes on the fly, so opportunities are never missed.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123332268260,"sku":"FUJ-16939150","price":5832.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16805452_b2e7f564-aef4-4c23-950f-fd560f87ad23.jpg?v=1764759909"},{"product_id":"fujifilm-gfx-100s-ii-medium-format-camera","title":"Fujifilm GFX 100S II Medium Format Camera","description":"\u003cp\u003e\u003cstrong\u003eMORE THAN FULL FRAME\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e102-megapixel large format sensor for outstanding image quality\u003c\/li\u003e\n\n\t\u003cli\u003eHigh-speed performance and powerful image stabilization for complete control\u003c\/li\u003e\n\n\t\u003cli\u003eAll wrapped up in the lightest GFX System camera to date\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cp\u003eOffering an immersive large format photography experience, FUJIFILM GFX100S II does not simply make images, it creates vivid memories of your favorite places in breathtaking detail.\u003c\/p\u003e\n\n\n\n\u003cp\u003e \u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRecord Scenes With Unparalleled Image Quality\u003c\/strong\u003e\u003cbr\u003e\n\nThe newly-developed large format sensor and latest imaging engine boost image quality and speed compared to the original GFX100S. Add powerful image stabilization into the camera’s compact body and it makes GFX100S II the ultimate photographic tool.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eTell Your Story in Vivid Detail\u003c\/strong\u003e\u003cbr\u003e\n\nOffering more than full frame, the large format GFX 102MP CMOS II sensor measures 55mm diagonally and records subjects in 102-megapixel detail for stunning depth, texture, and tonality. This is coupled with the high-performance X-Processor 5 imaging engine, which rapidly processes and optimizes vast amounts of data from the sensor. Combined, they create an intuitive image-making experience even for those using a large format camera for the first time.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eISO 80 Standard Sensitivity\u003c\/strong\u003e\u003cbr\u003e\n\nBy improving the pixel structure on the new sensor, standard sensitivity has been extended to ISO 80.\u003cbr\u003e\n\nNow, photographers can make 16-bit images with wider dynamic range and lower noise than ever before.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eImproved Quality in Every Corner\u003c\/strong\u003e\u003cbr\u003e\n\nRedesigned microlenses improve light coverage at the corners of the sensor, delivering better image quality and increased AF accuracy at the periphery of the lens.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eFilm Simulation Modes\u003c\/strong\u003e\u003cbr\u003e\n\nFor the past 90 years, Fujifilm has worked tirelessly on colour research. This vast expertise is harnessed in its unique Film Simulation modes. GFX100S II features 20 such modes, including the latest REALA ACE, providing a wide variety of creative looks.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003ePixel Shift Multi-Shot\u003c\/strong\u003e\u003cbr\u003e\n\nGFX100S II is equipped with Pixel Shift Multi-Shot, which uses the in-body image stabilization system to precisely shift the sensor by 0.5 pixels for each shot while recording 16 consecutive RAW images. The images are then processed using the dedicated Pixel Shift Combiner software to generate a single 400-megapixel image.\u003cbr\u003e\n\nAdditionally, Real Color mode records four RAW files with a one-pixel shift between each frame. With this function, it is possible to create 102-megapixel images with suppressed false colors, using only a quarter of the time and data of the previous GFX100S model.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eNever Miss A Moment\u003c\/strong\u003e\u003cbr\u003e\n\nLarge format cameras often provide high image quality, but low practicality when photographing moving subjects. GFX100S II excels in both fields. It records fleeting moments in ultra high quality so you never miss the perfect image.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eUpdated AF Algorithm\u003c\/strong\u003e\u003cbr\u003e\n\nThanks to an improved predictive AF algorithm, GFX100S II delivers enhanced subject tracking and improved AF accuracy in low-contrast environments, compared to its predecessor, the GFX100S. This means it can accurately track a wide range of subjects, including dynamic portraits, sports, and wildlife.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eSubject Detection AF\u003c\/strong\u003e\u003cbr\u003e\n\nGFX100S II’s AF algorithm boosts face and eye detection, leaving photographers the freedom to concentrate on composition and timing. GFX100S II is also equipped with subject detection AF based on deep-learning AI technology. It can detect and focus on various subjects including animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects*, and drones* using artificial intelligence.\u003cbr\u003e\n\n\u003csub\u003e*Set SUBJECT DETECTION SETTING to BIRD to detect insects and AIRPLANE to detect drones.\u003c\/sub\u003e\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003e7fps High-Speed Burst\u003c\/strong\u003e\u003cbr\u003e\n\nThanks to the newly developed GFX 102MP CMOS II sensor and improved readout speed enabled by the new shutter unit, GFX100S II achieves a continuous burst speed of up to 7.0 frames-per-second*.\u003cbr\u003e\n\n\u003csub\u003e*When mechanical shutter is selected.\u003c\/sub\u003e\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eHigh-Magnification and High-Resolution EVF\u003c\/strong\u003e\u003cbr\u003e\n\nFeaturing a resolution of 5.76 million dots and a magnification of 0.84x, the electronic viewfinder on GFX100S II offers high visibility.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eZone Custom Setting\u003c\/strong\u003e\u003cbr\u003e\n\nSetting the AF mode to Zone allows customization of the focus area according to the subject’s shape and movement.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eUltimate Freedom\u003c\/strong\u003e\u003cbr\u003e\n\nGFX100S II features the highest level of 5-axis image stabilization with a benefit of up to 8.0 stops* for virtually limitless large format creativity, delivering exceptional image quality even in challenging low-light scenarios. Yet despite all the performance upgrades from the GFX100S, the weight of GFX100S II has been reduced compared to its predecessor. At 883g (1.95lbs)**, it is the lightest 102-megapixel body in Fujifilm’s GFX System.\u003cbr\u003e\n\n\u003csub\u003e*Compliant with CIPA in pitch \/ yaw directions when mounted with the FUJINON GF63mmF2.8 R WR lens.\u003cbr\u003e\n\n**With battery and memory card installed.\u003c\/sub\u003e\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eOur Most Powerful IBIS Up to 8.0 Stops of In-Body Image Stabilization\u003c\/strong\u003e\u003cbr\u003e\n\nTo maximize the benefits of the 102-megapixel large format sensor, GFX100S II is equipped with the most powerful in-body image stabilization (IBIS) yet in a GFX System camera – the 5-axis system delivers an impressive benefit of up to 8.0 stops.\u003cbr\u003e\n\nThis is made possible by a meticulously designed IBIS unit with precise gyroscopic and accelerometer sensors designed to correct even the slightest movements. As a result, handheld image making is more agile and effortless.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eThe Lightest GFX System Camera Yet\u003c\/strong\u003e\u003cbr\u003e\n\nAt 883g (1.95lbs), the body weight has been reduced compared to GFX100S, despite numerous feature upgrades such as the powerful in-body image stabilization system. Whether you want to photograph landscapes, portraits or travel images, it has never been easier to carry a 102-megapixel sensor for ultimate image quality.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eDesigned to Perform\u003c\/strong\u003e\u003cbr\u003e\n\nThe body of GFX100S II is coated in BISHAMON-TEX™, which is also used on the flagship GFX100 II. The three-arrow pattern, inspired by traditional Japanese design, not only enhances the look of the camera, but also serves to ensure a steady hold.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eComfortable, Steady Grip\u003c\/strong\u003e\u003cbr\u003e\n\nThe ergonomic grip is coated with BISHAMON-TEX™ to ensure a comfortable fit and assured hold. Combined with the camera’s best-in-class image stabilization, it provides reassuring support for handheld image making.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eMode Dial\u003c\/strong\u003e\u003cbr\u003e\n\nGFX100S II uses a familiar mode dial to access exposure options quickly. In addition to PASM settings, the dial includes six custom positions where bespoke settings can be stored, then quickly and easily accessed for different subjects and creative scenarios.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eSub LCD Monitor\u003c\/strong\u003e\u003cbr\u003e\n\nGFX100S II features a high-visibility 1.8-inch monochrome sub LCD monitor displaying essential information including shutter speed, aperture, ISO sensitivity, and exposure compensation. It also shows the remaining number of still images and recording time for video. The monitor can be customized to personal preferences.\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eWeather Resistant\u003c\/strong\u003e\u003cbr\u003e\n\nThanks to a camera body that is sealed in 60 different places, GFX100S II can easily shrug off challenging weather and environments*, for creativity without compromise. The body shell is also made from magnesium alloy, which is both rigid and robust.\u003cbr\u003e\n\n\u003csub\u003e*When used with a weather-resistant GF lens.\u003c\/sub\u003e\u003c\/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eMore Than Just Stills\u003c\/strong\u003e\u003cbr\u003e\n\nGFX100S II is perfect for video as well as stills. Thanks to the improved pixel structure on the newly developed GFX 102MP CMOS II sensor, ISO 100 is now standard sensitivity, plus the camera offers wider dynamic range and lower noise compared to previous GFX System models. Autofocus and handling are also improved compared to the GFX100S. Just as with stills, movies will show stunning depth, tone, and detail.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47123332366564,"sku":"FUJ-16939162","price":4165.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/4647\/2676\/files\/FUJ-16814776_78f56ddd-e943-4a18-a407-a79b730a84ff.jpg?v=1764759910"},{"product_id":"fujifilm-gfx-eterna-55","title":"Fujifilm GFX ETERNA 55","description":"\u003cdiv\u003e\u003cstrong\u003eFUJIFILM GFX ETERNA 55 – Designed for Filmmakers, Built Around a Large Format Sensor\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eAt the heart of GFX ETERNA 55 lies a powerful large format sensor: 44x33mm (55mm diagonal), far exceeding the traditional 35mm full-frame. Its expansive surface records light in stunning detail, delivering a cinematic aesthetic with unique depth-of-field characteristics that standard formats simply can’t replicate.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eSmooth tonal gradation. Subtle textures hiding in the shadows. Atmosphere lingering in the highlights.  Every flicker of light, every nuance of tone – faithfully rendered, even in low light, with remarkably low noise. Skin tones are recorded with delicate precision, preserving their natural feel.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eGFX ETERNA 55 is more than a tool. It’s a camera that lets filmmakers return to the essence of visual storytelling: the desire to speak through light.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003ciframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rk9RHViSywY\" title=\"FUJIFILM GFX ETERNA 55 Promotional Video \/ FUJIFILM\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cbr\u003e\n\n\u003cstrong\u003eThe Fujifilm Look\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eBuilding on over 90 years of Fujifilm’s pioneering film color science, GFX ETERNA 55’s large format sensor delivers digital imagery with the depth, warmth, and nuanced tones traditionally reserved for film.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eGFX ETERNA 55 is designed for filmmakers who seek to express their vision with authenticity and emotional impact – creating not just images, but stories that resonate.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cbr\u003e\n\n\u003cstrong\u003eUnleashing the Film Stocks\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eGFX ETERNA 55 features 20 Film Simulation modes.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003ePlus, by utilizing Fujifilm’s proprietary wide dynamic range, wide-gamut F-Log2 C\/F-Gamut C, filmmakers can access ten expertly crafted Film Simulation LUTs* that replicate Fujifilm’s iconic film stocks in the digital format.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eFrom Velvia and ASTIA to CLASSIC CHROME and ETERNA, these celebrated film stocks serve as a powerful creative post-production tool – rekindling the distinct Memory Color that has long been admired in photography.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eThis goes beyond simple color grading. It’s digital storytelling infused with the rich heritage and expressive depth of analog film.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003csub\u003e*PROVIA\/Standard, Velvia\/Vivid, ASTIA\/Soft, Classic Chrome, REALA ACE, PRO Neg.Std, Classic Neg., ETERNA\/Cinema, ETERNA BLEACH BYPASS, and ACROS\u003c\/sub\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eVarious Formats\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eGFX ETERNA 55 supports 4:3 Open Gate recording, fully utilizing the expansive imaging area of its large format sensor.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eIn addition to FUJINON GF and Premista lenses, it also supports 8K\/4K DCI recording with standard 35mm compatible PL lenses. Moreover, it is compatible with anamorphic lenses and Super 35 format lenses, allowing filmmakers to freely select the desired field of view according to their creative vision.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eCombining the rich visual expression unique to a large sensor with broad compatibility across lens types and formats, this camera becomes a powerful creative tool – expanding the freedom of filmmaking to new heights.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cbr\u003e\n\n\u003cstrong\u003eAnamorphic Ready\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eGFX ETERNA 55’s large format 4:3 sensor is ideal for the unique cinematic qualities of anamorphic lenses.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eThe elongated aspect ratio, elliptical bokeh, and horizontal lens flare characteristic of such optics have been widely embraced in filmmaking to enrich storytelling. GFX ETERNA 55 offers real-time de-squeeze monitoring on set, providing a clear and accurate preview during shooting.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eBy combining the sensor’s vast image circle with the distinct properties of anamorphic lenses, GFX ETERNA 55 delivers unprecedented depth and scale to your creative output.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cbr\u003e\n\n\u003cstrong\u003eCodec\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eApple ProRes HQ, renowned for its reliability in post-production workflows, is the main recording codec on GFX ETERNA 55.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eIt offers a perfect balance of high-quality image fidelity and robust editing performance, enabling a seamless workflow from on set to final finishing. Covering up to 8K at 30fps, 4K at 60fps, and HD at 120fps, GFX ETERNA 55 records the rich tonal range and color of its large format sensor in formats optimized for any scenario.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eWhether it’s cinematic feature films, commercials demanding flexible frame rates, or high-speed artistic projects, GFX ETERNA 55’s versatility makes it an ideal tool across genres.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cbr\u003e\n\n\u003cstrong\u003eReady for Filmmaking\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\n\n\u003cdiv\u003eA design that elevates the creative drive of every filmmaker.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003eConstructed with a magnesium alloy body, the camera balances lightweight portability with exceptional durability.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cbr\u003e\n\nEvery detail – from cable connectors and button layout to the handle – has been meticulously crafted for maximum convenience and robustness. The sleek, minimalist form, inherited from GFX System, is sure to satisfy the discerning aesthetic of any user.\u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eBundled with Confidence\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003ePL Mount Adapter\u003c\/strong\u003e - In addition to the standard G Mount, GFX ETERNA 55 comes supplied with PL Mount Adapter G, allowing immediate use of PL Mount lenses without the need for additional accessories. The camera’s essence lies in honoring the creative aesthetic that lenses – including anamorphic ones – bring to your work.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003e5.0-inch Large LCD Monitor\u003c\/strong\u003e - Equipped with a 5.0-inch display, this camera boasts a high-resolution panel with 6.22 million dots, making it remarkably easy to check focus and color accuracy – crucial for precise decisions on set. With a 2000-nit brightness, the screen remains clear and visible even under bright outdoor lighting or harsh backlight. The display latency is reduced to an absolute minimum for smooth real-time monitoring and focus control, without lag or frustration. Moreover, the proprietary color reproduction technology ensures faithful and consistent color rendering, for easy calibration that helps maintain color integrity throughout recording and post-production.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eDedicated Handle\u003c\/strong\u003e - A dedicated handle is included, designed for both ease of use and advanced functionality. On the side of the handle is a dial for focus, zoom, or iris control. When paired with electronically controlled lenses, these dials enable smooth, precise adjustments for real-time fine-tuning. Switching the dial to the ND setting allows you to smoothly adjust the density of the electronic variable ND filter on the fly. The handle base features a sliding rail syste, allowing for quick and effortless repositioning of the balance point to accommodate changes in overall weight when attaching batteries or lenses.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eIntuitive Operation\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eDual Side Monitor\u003c\/strong\u003e - To meet the practical needs of shooting environments, GFX ETERNA 55 is equipped with independent 3.0-inch LCD monitors on both sides of the body. These displays provide real-time information such as recording status, exposure, audio levels, and recording formats, allowing both the cinematographer and assistant to simultaneously monitor essential data – perfect for on-set collaboration.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eAccessory Mounting Points\u003c\/strong\u003e - The top of the camera body and handle feature multiple accessory threads in two sizes (1\/4n-20 and 3\/8in-16) for easy attachment of accessories including monitors, microphones, and wireless transmitters. This design eliminates the need for additional external rigs, streamlining the setup process.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eConnector Ports\u003c\/strong\u003e - In addition to 12G-SDI and HDMI video output terminals, GFX ETERNA 55 is equipped with a wide range of professional-grade interfaces including GENLOCK, REMOTE, 12V DC power port, and LENS connector. These support multi-camera setups, external control, and lens servo power supply, enabling flexible system configurations on set. Furthermore, all connectors are protected by sturdy guards designed to prevent physical damage.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eButton Layout\u003c\/strong\u003e - The control buttons are thoughtfully arranged to allow seamless operation without interrupting the shoot. In addition to seven customizable buttons, there are a total of 12 buttons integrated with the GUI on both side monitors. This setup enables intuitive and efficient camera operation, even for solo operators.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eWeather-Resistant Body\u003c\/strong\u003e - In addition to delivering high image quality and performance, GFX ETERNA 55 is also built to withstand harsh environments. The entire body features a dust- and water-resistant construction (except for V-Mount battery attachment terminal), making it reliable for use in challenging conditions such as dusty locations or sudden weather changes on outdoor sets.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\n\n\u003cdiv\u003e\u003cstrong\u003eBattery \u0026amp; Media\u003c\/strong\u003e\u003c\/div\u003e\n\n\n\n\u003cul\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eBattery\u003c\/strong\u003e - GFX ETERNA 55 is designed to accommodate both V-Mount and Fujifilm’s NP-W235 batteries. While using a V-Mount battery as the main power source, the NP-W235 battery can be mounted simultaneously, enabling hot-swapping of the V-Mount battery without interrupting power during shooting. Additionally, the NP-W235 battery alone provides approximately 30 minutes of continuous operation, offering flexible options for short shoots or situations requiring reduced weight, such as drone or gimbal mounting.\u003c\/div\u003e\n\n\t\u003c\/li\u003e\n\n\t\u003cli\u003e\n\n\t\u003cdiv\u003e\n\u003cstrong\u003eMedia\u003c\/strong\u003e - The use of high-speed CFexpress Type B cards as the primary recording media delivers a smooth, stable recording performance that comfortably handles high-resolution 8K\/30p footage and high-bit-rate formats such as ProRes HQ. 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